how to find the right designer for your projects
TRANSCRIPT
HOW TO FIND
THE RIGHT DESIGNER FOR YOUR PROJECTS
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#mojaka
mojakastudio.com© 2016 MOJAKA.All rights reserved.
MOJAKA is a graphic design studio in Ghana. We help our clients craft their unique voice - to tell their story –with fresh, youthful, different and relevant designs.
We specialize in Branding, Typography, IllustrationAdvertising and Creative writing
Written byFiifi Dzansi (@fiifimojaka)
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The truth is:Your business needs design as a plant needs water.
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Another truth is:The world’s top brands get the best designs all the time because they hire the right desingers for their projects.
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So how do you find the right designer who can help move your brand forward anytime?
Read on...
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Before you approach a designer, you must first do your homework.
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KNOW YOUR BUSINESS
1
KNOW YOUR BUSINESS
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Your business is your creation. You must know it like the back of your hand. A thorough knowledge about the business you own helps you decide exactly what it needs.
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KNOW YOUR BUSINESS
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For instance, what’s your businesses’ Unique Selling Point (USP)? What is it that sets your business apart from the rest?
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KNOW YOUR BUSINESS
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UNDERSTAND THE PROJECT
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Is it a logo you need? Do you know what a logo is and what it can do for your business?Find a book or go online and read more about your needs and see more examples.
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UNDERSTAND THE PROJECT
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KNOW YOUR BUSINESS
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LISTEN TO OTHERS
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KNOW YOUR BUSINESS
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How are similar businessesputting their message across to their audience? What can you do differently to stand out?
LISTEN TO OTHERS
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KNOW YOUR BUSINESS
4
SCOUT FOR THE PERFECT DESIGNER
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KNOW YOUR BUSINESS
4
Ask your friends if they know of a good designer. Go online and check out the portfolios of designers you know or have heard of. Look out for the one that meets your needs.
SCOUT FOR THE PERFECT DESIGNER
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KNOW YOUR BUSINESS
4
Never work with a designer with no portfolio online.Professional designers exhibit their work online to show their skills and promote their clients.
SCOUT FOR THE PERFECT DESIGNER
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KNOW YOUR BUSINESS
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And don’t work with a designer just because they’re cheap. Great designs don’t come as cheap as peanuts.Prepare to spend some bucks.
SCOUT FOR THE PERFECT DESIGNER
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Now you’ve found the designer you want to work with.What’s next?
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KNOW YOUR BUSINESSBRIEF THE DESIGNER
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KNOW YOUR BUSINESS
Tell the designer all they need to know... including the background of your business, target audience, dos and don’ts, what success means to you.
BRIEF THE DESIGNER
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KNOW YOUR BUSINESS
Tell them the purpose of the project.Example: “I want 70% of my revenue to come through this new website.”
BRIEF THE DESIGNER
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KNOW YOUR BUSINESSSIGN A CONTRACT
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KNOW YOUR BUSINESS
A contract is the binding agent that ensures you and the designer keep their promises.
SIGN A CONTRACT
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KNOW YOUR BUSINESS
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MAKE A DOWN PAYMENT
¢
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KNOW YOUR BUSINESS
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Everybody starts working hard as soon as they see money.You want your designer to start your project with all seriousness.Let them see money early.
MAKE A DOWN PAYMENT
¢
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KNOW YOUR BUSINESS
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BE INVOLVED
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KNOW YOUR BUSINESS
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Give constructive feedback on concepts submitted to you.If you don’t like the direction the project is going, say it early. Don’t wait till the last minute.
BE INVOLVED
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KNOW YOUR BUSINESS
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Don’t tell a designer “this doesn’t look wow enough.”Instead say “the colors are a little dull. Or I want the typeface to be bold.”
BE INVOLVED
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KNOW YOUR BUSINESS
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SHOW GRATITUDE
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KNOW YOUR BUSINESS
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Say thanks. Not only in private, but in public, on social media.Let people know how much the design has helped your business.
SHOW GRATITUDE
THANKS
@mojakastudio
@mojakastudio
@mojakastudio
+233-277-197-651
+233-277-197-651
+233-302-961-653
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