HOW TO GENERATE 50 CONCEPTS IN 1 HOUR BY DESIGN THINKING

WHAT IS A CONCEPT?

A CONCEPT IS A SUCCINCT DESCRIPTION OF AN BELIEVABLY UNBELIEVABLE INNOVATION

WHAT TO DO?

1.  A LIST OF PROBLEMS2.  A LIST OPPORTUNITIES3.  GROUP(S) OF 5 PEOPLE4.  A GOOD SIZED ROOM5.  LOTS OF STATIONERY6.  LOTS OF ENERGY7. …60 MINUTES

YOU NEED….  

1. BUILD ON…2. STAY LOOSE…3. DONT COMMIT…4. DIVERGE FROM…5. KEEP THE PACE UP…6. AND NAME YOUR CONCEPTS…

EVERYONE SHOULD…  

16 08

STORYTELL

08

SKETCH

+ =COMPLETE

THE METHOD SLIDES TELL YOU HOW LONG SHOULD SPEND ON EACH ACTIVITY IN MINUTES

KEEP TO TIME…  

WARM UP EXCERCISE

16

16 08

STORYTELL

08

SKETCH

+ =COMPLETE

PARTICIPATORY STORYTELLINGPREPSplit into pairs/triads Split pairs/triads into a) Listener and b) Storyteller groups STORYTELLStorytellers assume the identity of a customer/user Storytellers Tell A Story of their imagined current/future experience Listeners ask questions and look for opportunities to change/improve the experience SKETCHTeams back come together and brainstorm ideas Concepts are documented as sketches/Post IT™ notes  

IDEATION

30

30 20

IDEATE

10

SKETCH

+ =COMPLETE

IDEATION METHODS OVERVIEWPREPChoose an ideation method – Lateral, Lottery or Literal

IDEATEWork in groups (Maximum of 5) Spend 8 minutes on stage 1 Spend 8 minutes on stage 2 Spend 4 minutes on combining concepts SKETCHConcepts are documented as sketches/PostIT™ notes

METHODS

IDEATION METHOD | LATERAL | Using stimuli

STAGE 1 Spend 8 minutes listing the essential features of the following things:

Airport e.g. connects with other transportation…etc. Racehorse e.g. is trained for speed…etc. Glacier e.g. is different when seen from above…etc. Butler e.g. is always attentive..

STAGE 2Spend 8 minutes applying each of the essential features to your problem/opportunity as a potential solution

E.g. Airport. connects with…other users, other features such as calendar etc. STAGE 3Concepts are documented as sketches

PRINTO

UT 1  

20 08

STAGE 1

08

STAGE 2

+ =

COMPLETE

04

STAGE 3

+

IDEATION METHOD | LOTTERY | Using random input

 STAGE 1 Spend 8 minutes brainstorming your topic around one contrast word pairs below:

E.g. How to make the problem/opportunity… Better vs. Worse e.g. Social Media posts content without you knowing Faster vs. Slower e.g. Emails are sent by traditional post Functional vs. Emotional e.g. My TV knows my mood and shows me content

STAGE 2Spend 8 minutes applying each of the contrasting features as a potential solution to your problem/opportunity

E.g. Worse, Automated posting…preferences….set reminders… STAGE 3Concepts are documented as sketches

PRINTO

UT 2  

20 08

STAGE 1

08

STAGE 2

+ =

COMPLETE

04

STAGE 3

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IDEATION METHOD | LITERAL | Unpicking the problem

 STAGE 1 Spend 8 minutes unpicking problem/opportunity features and definitions

E.g. A car is: A mode of transportA status symbolA danger

STAGE 2Spend 8 minutes applying each of the features and definitions as a potential solution to your problem/opportunity

E.g. Status symbol…Something I wear, change every year, recycle when used…STAGE 3Concepts are documented as sketches

PRINTO

UT 3  

20 08

STAGE 1

08

STAGE 2

+ =

COMPLETE

04

STAGE 3

+

CONSOLIDATE

10 05

LONG LIST

05

SHORT LIST

+ =COMPLETE

LONG TO SHORT LIST LONG LISTReread the brief/problem statement Brainstorm ideas (build and diverge) and document them on Post It™ notes SHORT LISTCategorise your ideas by arranging them in an Affinity Diagram

E.g. x axis Hard vs. Easy and y axis Innovative vs. Boring Agree on the strongest idea and use a flipchart sheet to document it as a Concept Poster

PITCH YOUR CONCEPTS

THANKS!

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