How To Generate Awesome Backlinks To

Your Website

Todd Mumford Founder, CEO

Riverbed Marketing www.riverbedmarketing.com

todd@riverbedmarketing @RiverbedMktg

What are Links, and Why Should You Care??

Links Are Votes For Your Website

• An Endorsement of Trust • More Means Greater Trust

• More Trust = More Authority • Authority Influences Rankings • Earning Great Links is Key!

Google Flashback! (Circa 2008)

My Memory Lives On!

Paid Links Rule Dude!

• Exchange of Payment

• Not Enforced by Google • Big Ranking Impact • Relevant or Not

Link Automation Wins

• Using Software • No Quality Control

• Lack of Authority • Not an Editorial Vote

License To Print Money

Google “Now” - Google Penguin

• Quality and Relevancy Matter • Social Signals Matter • Real Authority Matters • Content is KING

…(wasn’t it always??)

• Google’s Link Algorithm

Those Using Paid and Automated Links are Dealt

With Accordingly…

You Need To Know What Links are Pointing at Your Website

Use The Right Tools For The Job!

• Majestic SEO

• A Hrefs • Google Webmaster Tools • Link Detox

• Open Site Explorer

Download Your Links Using:

How Do I Know Which are the Bad Apples?

Ask Yourself These 5 Things

• Is the Link From A Quality Website? • Is the Link Paid? • Is the Link Given Editorially?

• Will the Link Drive Relevant Traffic?

• Is the Link Relevant?

Removing and Disavowing Poor Links

• Use All Link Tool Results

• Check For Manual Penalties • Cross Reference With Trends

• Removal Request is Best

Learn more about these processes in our handout…

Bad Links Are Gone! (Time For Some Good Stuff )

• Industry Publications • Niche Associations

• Not For Profit Directories

• Chamber of Commerce

• Tourism Sites of Quality

Research Your Niche and List With:

…and any Local or National site that verifies your business is what you say it is!

• Local Bloggers • Local Relevant Industries

• Media Outlets

• Online Magazines • Local PR Professionals and Writers

Do Build Relationships With:

…and anyone else who is willing to hear your story!

• Quality Local Niche Directories

• Quality Local Business Directories

• Quality Paid Directories

• Quality Award Websites

Submit Your Website For Approval To:

…remember to always keep it relevant!

Build Remarkable Content

Content That:

• Tells a Story • Educates Your Audience • Reminds Us We Are Human

• Confirms That We Matter • Takes Us On a Journey

Content That:

• Challenges Assumptions • Inspires Us To Act • Surprises US

• Reminds Us We Should Dream • Exemplifies the Human Spirit

Write Often, and Share Your Content Often (In More Than One Medium)

• Your Blog • Facebook, Twitter, G+… • SlideShare

• Youtube

• Ebook Syndication

…get your awesome content out there!

And Build An Awesome Brand On and Offline

Great Brands Attract Great Links Because They:

• Always Build Relationships • Always Stay Connected • Differentiate Themselves

• Build Remarkable Content • Walk the Walk

Some Takeaways (Without Delivery Charges)

5 Takeaways

• Link Building is Relationship Building

• Always Know Your Links

• Demonstrate Expertise

• Always Be Consistent

• Build Remarkable Content

…or ask for help from a professional

Thank You!

Todd Mumford

Riverbed Marketing

todd@riverbedmarketing.com

Ph. (604) 380-4003

www.riverbedmarketing.com