BY Stuart davidsonHow To Generate Business Leads Using

Social Media

Business Leads in Social Media

How To Generate Business Leads Using Social Media

What is a Business Lead?A business lead is someone who show interest in your offering and provides contact details for further contact.

Capturing a Business Lead

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- Email opt-in- Social media engagement- Sales question- Recommendation / referral- Live chat- Direct email enquiry- Direct phone enquiry

Methods of capturing a lead

Methods of nurturing lead

Automated: - Email

Manual: - Phone - Face-to-face - Online engagement (IM, social media)

A business lead needs to be captured and converted in order to realise business value.

How Can social Media Be Leveraged?There's typically 3 ways social media can be used to generate business leads...

Social Media lead Generation

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Use social media as a

means to drive traffic to your

marketing resources that

capture business leads.

Generare Traffic

Use social media to reach

out and start talking to

prospects, provide customer

service and alleviate buying

concerns.

Generate ENgagement

Use social media to

generate leads directly on

social networks (i.e. Internal

Facebook pages / ads,

Twitter cards / ads etc).

Generare Leads

Example: Twitter – Generate Direct Leads

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Use Lead Generation Twitter CardsThe beauty of Twitter LGCs is that you can add a LGC to a regular non-promoted Tweet and it doesn't cost you a single solitary penny.

Compose and send the Tweet from inside Twitter Ads

1. Log in to Twitter

2. Click the Setting Icon and select "Twitter Ads" from the drop down menu

3. Click on the "Creatives" Tab in the top Nav Menu in Twitter Ads and Select "Cards"

4. Click "Create your first Lead Generation Cards"

Example: Facebook – generate Traffic

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Link Facebook Updates to WebsiteCreate compelling Facebook updates that your audience would want to click to your website to find out more.

Vary Content DeliveryTest, measure and analyse components of your Facebook marketing to optimise: - Timing - Message - Format [Link, Video, Image, Text]

Example: LinkedIn – Generate Engagement

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Use LinkedIn updates and GroupsUse the various update streams to engage with your 1st degree connections and Groups to engage with wider audiences.

Understand, Listen, Engage, RespondKnow who your audience is and what they want to discuss, listen to them, engage when appropriate and valuable, respond accordingly.

Example: LinkedIn Questions

are You using all 3 Social Strategies?If you're not using all 3 social tactics to generate leads then ultimately, you're leaving money on the table.

But...

If resources are tight, then it's better to focus on ONE and perform well, than THREE and perform badly.

[Example 1: Business owners with no time can use social ads to generate leads on autopilot]

[Example 2: Marketers with little capital can engage with prospects to generate leads manually]

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How To Generate Business Leads Using Social MediaKey takeaways:

• Understand what a lead is• Understand how to Capture and Nurture Leads • Understand 3 social media approaches to generating leads• Understand how you can implement each of the 3 strategies

What's next?

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contact@stuartjdavidson.com

@RealSocialShark

www.facebook.com/thesocialshark

EMAIL:

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