how to generate fresh idea everytime
TRANSCRIPT
@rahmaut
I S N O T R A N D O M
Idea is the mix of
your knowledge
and empathy
Without Knowledge….
How to get good
and useful
knowledge?>> Learn from the best/curated content
https://www.facebook-studio.com/awards/winners
https://insights.fb.com/ https://www.facebook.com/business/success
https://www.creativelab5.com https://www.google.com/insights/ https://www.thinkwithgoogle.com/
www.Thefwa.com http://www.webdesignerdepot.com/ http://www.awwwards.com https://www.chromeexperiments.com http://www.cssdesignawards.com/
http://www.canneslionsarchive.com/winners/categories/cannes-lions
https://www.spikes.asia/home/ http://www.ted.com/ www.viralblog.com http://creativity-online.com/ www.mashable.com https://www.behance.net
https://creatoracademy.youtube.com/page/course/cases
www.Creativecow.net http://www.socialmediaexaminer.co
m/ www.coursera.com https://www.edx.org/
Spend at least 15 minutes/day to learn new things, everyday.
As Breakfast routine
Or as lullaby
Read read read readread read read readread read
And understand itsWhy why whyWhat what whatHow how how
Put yourself in the creator and the audience shoes
How to understand it?
Put yourself in the creator shoes:
Understand the platform features
Features is your tools to shoot the prey audience
Put yourself in the audience shoes:
Understand their emotion, needs, issue, etc
Ps: Acting or part of theatrical skill can be beneficial
Happy? The real work is just about to begin
*there will be lack of cat afterwards
Please remember this to the death:
There is no such “no idea condition”There’s only not good enough idea or not strong idea (yet)
So….Secret of Jedi Idea is…
(baca Jadi ide #maksa)
Playing cards*or maybe Steve arnlorn want to help automate this :p
Well, it’s not ideo cards
It is rahmaut cards :p
Here’s the rule:Divide your card deck into 4 categories
Problem Brand/client products Platform Feature FormatOR
Detailing
Problem Brand/client products Platform Feature FormatOR
Map it then implement this formula:
Clustering
[ x ] x
Problem
Brand/client products
Problem
Brand/client products
Clustering
Problem Brand/client products[ x ]
Crossing
Randomly…
Problem Brand/client products[ x ]
Crossing Result
Problem Brand/client products Platform Feature FormatOR
Clustering
[ x ] x
ONE SINGLE SENTENCE
ONE SINGLE SENTENCE
A good idea can be explain using 1 simple sentence (compound or complex are still welcome)
platform
Started with the magic words…..
TO HAVE A GREAT IDEA, HAVE A LOT OF THEM. THE VALUE OF AN IDEA LIES IN THE USING IT.
THOMAS A. EDISON
Is the idea strong enough?
Find relevancies/supporting fact
Sample
Aplikasi yang menemukan karakter anjingsesuai dengan wajah seseorang melalui face detecting
Insight:
Pets are just like their owner/We share similarities with our pets
Detailing
Problem Brand/client products Platform Feature FormatOR
Clustering
[ x ] x
Detailing
/technicalities
Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. let the brain, muscles, every part of your body, be full of that idea, and just leave every other idea alone. this is the way to success, that is way great spiritual giants are produced.
SWAMI VIVEKANANDA
In an ideal situation……
MEN ARE MORTAL. SO ARE IDEAS. AN IDEA NEEDS PROPAGATION AS MUCH AS A PLANT NEEDS WATERING. OTHERWISE BOTH WILL WITHER AND DIE.
BR AMBEDKAR
Ummmm…
Questions?
idea