how to generate targeted website traffic with seo, social media & blogging
TRANSCRIPT
How to Generate Targeted Website TrafficBy: Shelley Media Arts
Your website should work for you!
Want to take your traffic from here… To here?
3 Ways You Can Generate Targeted
Website Traffic:
1. Blogging2. Social Media
Marketing3. SEO (On Page & Off
Page)
There are no “quick” fixes if you want real, targeted traffic. Inbound marketing takes time and effort. If you stick with it, you will reap the benefits and your traffic will stand the test of time!
Blogging Matters
If you don’t currently blog, you need to start… NOW!
Both quality and quantity matter. You want more traffic, blog more!
Do your research: Make sure to focus your blog content around long tail keywords.
Blogging Stats
46% of people read blogs more than once a day. - HubSpot Science of Blogging, 2010
Nearly 40% of US companies use blogs for marketing purposes. - eMarketer, August 2010)
79% of companies that have a blog report a positive ROI for inbound marketing in 2013. - HubSpot State of Inbound, 2013
Social Media Works
Sharing your content on social is a great way to drive traffic.
Connect with people in your industry and share there stuff as well!
Being “human” entices people to share and connect.
Social Stats
The majority of marketers (59%) are using social media for 6 hours or more each week. - Social Media Examiner
Social media has a 100% higher lead-to-close rate than outbound marketing. - State of Inbound Marketing, 2012
Click-through rate of links in tweets increases as the overall length of those tweets also increases. - HubSpot
The Power of SEO
On page factors is the foundation for quality SEO
A Long tail keyword strategy helps in rankings and driving more focused traffic
Links still matter. Focus more on earning links and building penguin safe links
SEO Stats
On average, we conduct 12 billion searches per month on the web in the United States. Comscore, July 2014
60% of all organic clicks go to the organic top 3 search results. - Business2Community
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. - Search Engine Journal
Quick Recap:Generate Targeted Website Traffic
1. Blogging: Quality & Quantity
2. Social Media Marketing: Be human!
3. SEO (On Page & Off Page): Build your foundation first!