how to generate thousands of leads with pinterest
DESCRIPTION
This is a presentation on how to go beyond the basics of Pinterest, and use it for lead generation. The goal of the presentation is to help people go from Pinterest to profits. Originally presented to a group of 100 people at the Vancouver Business Network.TRANSCRIPT
How to Use Pinterest for Generating
Thousands of Leads
Presented by Vincent Ng of MCNG Marketing
What is Pinterest?
o A social networking site that focuses on visual sharing (repinning) from websites and from other users.
o Pinterest calls these pictures “pins.”
o There are three types of engagement: Like, Pin It, or Comment.
#Pintalysis- Pinterest Marketing Blueprint
1) Determine your Business and Marketing Goals
2) Visually Optimize Your Pins and Boards 3) Build and Create Virality Through
Community 4) Search Optimize for Pinterest and
Search Engines 5) Optimize your Website for Pinterest
Sharring
Who’s Using Pinterest? 48 million plus registered users on the social
network as of March 2013. The 3rd busiest social network in the U.S.
with about 10 million unique visitors in March 2012.
About 80% of the users are female, and 20% are male
17% are 18-24 30% are 25-34 25% are 35-44
What’s Being Pinned? According to RJ metrics, in March of 2012, the
following was the breakdown pins by categories:
Home – 17.2% Arts and Crafts – 12.5% Style/ Fashion – 11.7% Food – 10.5% Inspiration/ Educational – 9% 50% of all repins are of food. Use these topics to your advantage.
The Commerce of Pinterest: Average Twitter transaction: $60-70 Average Facebook Transation: $70-85 Average Pinterest Transaction: $170-185
According to Marketingcharts.com, in June 2012: 33% of Facebook users that follow a brand were likely to purchase a product they saw on the page. For Pinterest it was 59%.
Pins that promote products and services, get reshared
again and again, unlike Facebook. (These pins become evergreen.)
Petplan Insurance was able to increase the number of new visitors to their website by 87%, and page views by 35% with requests for quotes by 12.5% the following quarter it started Pinterest.
How to Grow Your Targeted Followers: Focus on boards that you want to niche
for or are related to your industry. Don’t go for what’s hot just to gain followers.
NutritionExpert.com – Mitzi Dulan (One board has 3.7 million followers)
Spend time repinning content from other members of your community.
Join a community board, or start one of your own and invite others.
Hold a “Pin it to Win it” contest that’s based on quality.
Cross Promote with your other Social Networks.
Be active on Pinterest, at least three times a week, daily for best results.
Generally the users with the most followers have at least 20 boards.
How to use Pinterest to Drive more Web Traffic Verify your Pinterest account to get access to
analytics of who’s pinning from your website. This will help you determine if there are
certain people that repin your stuff, you can start doing lead nurturing with them through commenting and repinning their pins.
Ensure that you have a “Pin it” button on your webpage.
Share pictures of products or the lifestyle of your business, and create a fantasy around them.
Create informational and educational pins for your target audience.
Create pins that tease the reader to click on the picture.
Ensure that your pins are coming directly from your site.
Place your web address in the descriptions of all your pins.
How to use it for Lead Generation: Create pins that will lead to a landing page for an
offer. Hubspot does this to lead to their e-books. Do A/B split testing for pins to see which ones get
higher click through rates. Create a board that’s exclusively for your blog
posts. Pin your Youtube content, and Slideshare (Use
Reachli for Slideshare, and Facebook via Firefox) Unfortunately UTM’s and shortners don’t work.
(Tracking and most affiliate codes are now stripped.)
Lure them in with valuable content or curiosity:
How to Optimize your Pins and Boards for Search: Ensure that your board and pin
descriptions contain keywords you want to be searched for on Google and Pinterest. (Starbucks and Whole Food don’t do this.)
Ensure the domain that pins come from also contain the keyword you want them to be searched for on Pinterest.
Optimizing for Search and Impressions: The number of repins helps in the search
ranking results. Ensure that you pin on community boards, as
well as your own at different times. Feel free to pin your content more than once.
Use Hashtags (#) to help stand out, but
don’t over do it. Ensure that if you are selling a product, to
mention the price in the description.
Visually Optimizing Dimensions should be between 300-554 pixels to
get maximum visual width appeal, and no length should be no longer than 4 X the width.
Use PicMonkey (Free) to make quick changes and add texts to photos on your blog or Pinterest.
Post infographics about your business. These spread like wild fire when done right.
Use a different image to capture a user’s attention and lead them to the desired page. You can upload a custom picture and then have it go to a specific landing page of your choice.
Trick Viewers Visually
Tools to use for Analytics Pinterest’s Verified accounts have one. Pinleague (14 Day Free Trial) Reachli (Allows you to make money from
advertising.) Curalate allows for contests.(enterprise)
Contact Us at MCNG if you want to go from Pinterest to Profits
Website: www.mcngmarketing.com
E-mail: [email protected]
Follow us on @ www.Pinterest.com/mcngmarketing