STEPS TO GO

I have to discuss it...

When talking to clients, our sales team keeps hearing “I have to

discuss this with the boss/board/co-founder/you name him”.

Unless you’re a one-man business, it’s highly probable that you too

will have to sell your superiors or partners on the new lead

generation method.

STEPS TO GO

How do you convince the boss?

Not everyone’s naturally persuasive so before you run your pitch,

make sure to have a set of arguments at hand.

First, the director expects tough bullet points - hard data and facts. They want to know

exactly how this is going to help and how the individual and the business will benefit from

this.

Second, there are multiple reasons why your boss may have a negative outlook on

everything that’s new from the get-go. They will want to know precisely what kind of

returns are we talking about.

STEPS TO GO

#1 Cold emailing will help the entire company, not just yourself

Try to get into your boss’ shoes. Introduce the idea emphasizing its benefits, try

to make it seem like a universal ailment to all the company’s pains. It’s simple -

your boss wants the company to make more money. It can do so if it’ll start

selling more.

#2 Numbers don’t lie

When trying to convince your boss to cold emailing, hit him with hard numbers.

An example? 1 million dollars was the amount of potential income Atlas

Solutions, one of our US-based clients, saw in its pipeline thanks to leads won

via our joint cold email campaigns.

STEPS TO GO

#3 Find examples of successful campaigns

Provide examples of other companies and their stats to support your point.

Where do you get them from? You can start with our case studies. They

showcase some of our clients who have generated up to 4000% ROI thanks to

cold emails.

#4 Low risk, high return

The risk is the cost you incur and the possibility of not getting the desired

results. When it comes to cold emails, the chances of a total disaster are slim.

The biggest challenge is selecting the right target group. And how do you

minimize the risk?

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Yep, do it!Go for it!