how to get an a+ in selling strategies: back to school edition

WHAT IT WILL LOOK LIKE

54% of consumers will finish their shopping less than a month before school starts

The average family will spend $670

Total expected expenditure is $75 billion

STRATEGIES TO HELP RETAILERS SELL MORE

BUNDLING

Give shoppers a more efficient shopping experience by bundling

specific back to school items. This could also help increase

average order value.

REWARDS

20% of women said they will shop with stores that offer reward or

loyalty points for their back-to-school shopping this year.

FREE SHIPPING

Consumers are 66% more likely to purchase back-to-school

supplies from online retailers who offer free shipping.

UTILIZE EMAIL MARKETING

81% of customers said that they utilize email coupons, instead of

BOGO (buy-one-get-one free) and store only promotions.

Deloitte’s back to school survey found that 3 in 4 consumers will

make a purchase on their smartphones.

GO MOBILE

SELLINGSTRATEGY

SELLINGSTRATEGY

Back to School EditionBack to School Edition

of consumers will buy clothing

of consumers will buy shoes

of college students and parents will buy dorm supplies

82%

55%

61%

POPULAR BACK TO SCHOOL BUYS

Incorporate last year’s most popular search terms into this

year’s tags.

OPTIMIZE SEARCH TERMS

“back to school” “back to school sales”“school supplies” “school shopping”

Don’t wait till the bell rings to get an A+ on your pricing strategy.

Wiser can help.

Sources: National Retail Federation, Bigcommerce,

Deloitte, Wall Street Journal, USA Today

1.855.GOWISER

www.wiser.com

[email protected]

$670$75 B 54%

of college students and parents will purchase textbooks, calculators, etc.

85%