how to get better marketing results using social + email marketing

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Page 1: How to Get Better Marketing Results Using Social + Email Marketing

Better Results: Email + Social

Page 2: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

Page 3: How to Get Better Marketing Results Using Social + Email Marketing

Facebook LinkedIn InstagramTwitter Pinterest YouTube

@LisaKember

Page 4: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

2009 2013

Page 5: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

Page 6: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

NOISE

Page 7: How to Get Better Marketing Results Using Social + Email Marketing

98% of marketing professionals use email as part of their overall strategy.

And 55% of marketing professionals agree email marketing is the most effective marketing tactic they use.

- Ascend2 "Marketing Strategy Report" (Dec 2013)

Page 8: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

Customers

Page 9: How to Get Better Marketing Results Using Social + Email Marketing

Cost savings

@LisaKember

Page 10: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

Referrals

Page 11: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

Page 12: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

Email is marketing.

Page 13: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

• know what you want them to do• fewer choices mean more action• make it easy and obvious

Page 14: How to Get Better Marketing Results Using Social + Email Marketing

Call to action.

@LisaKember

Outsold 3-1

Page 15: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

Monitor your results.

Page 16: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

Page 17: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

Page 18: How to Get Better Marketing Results Using Social + Email Marketing

Page 19: How to Get Better Marketing Results Using Social + Email Marketing

Page 20: How to Get Better Marketing Results Using Social + Email Marketing

@LisaKember

1 email campaign.$400,000.

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