Top tips for getting the best results from social media

Rosie EvansRev Marketing

What is it and why should I care?

What is social media?

• Websites and applications that enable users to create and share content

Popular social media platforms

1. Facebook – 900 million monthly visitors2. Twitter – 310 million monthly visitors3. LinkedIn – 255 million monthly visitors4. Pinterest – 250 million monthly visitors5. Google+ – 120 million monthly visitors

Benefits of social media

• Speed• Reach• Your story• Their story

• Google & friends• Website traffic• Reporting

Your audience and social media

• They are already there!• What they want…–Valuable– Funny & entertaining– Interesting–Relevant– Timely–Polite & professional

Getting started

Make a plan!

• SMART goals: specific, measurable, attainable, realistic and tangible

• Identify key dates• Target audience & influencers• Measurement• Tone of voice• Content: What, frequency, who, when?

The content calendar

• Piggyback relevant events• Write a blog• Bulk schedule • Leave room for spontaneity and breaking news• Set yourself targets, eg: – 2 scheduled Twitter posts per day– 2 pieces of engagement on Twitter per day– 1 hour of engagement on Facebook per week– 3 photos on Facebook per week

Who?

• Assign the responsibility• Give deadlines• Make the rules clear• Define your tone of voice• Junior team members

Hints and tips

Facebook

• Visual but vary posts• Keep it short and sweet• Use @tags and #tags• Shorten links• Like and comment on

other people’s content• Invite people to like or

visit your page• Boost posts

Twitter• 140 characters incl. spaces, link & photo• Use @tags and #tags• Leave space for RTs, eg RT @EvolveWithRM = 16

characters• RT and reply to other people• Follow followers of competitors, suppliers,

regional accounts etc• Meaningful engagement• Lists

LinkedIn: Personal

• Headline & photo• Profile being complete and appropriate• Personality, passion, professionalism • What do the readers want to know?• Contact information• Tailored messaging and advanced search• Groups

• What is the purpose of LinkedIn?

LinkedIn: Business Pages

• Are they looked at?• How to expand reach• Frequency & updates • SEO

Blogging

• Structure• Style• Topics• Deadlines• Monitoring• Writing for the web: reverse pyramid

& F-scanning

Top tips

1. Be valuable and interesting2. Share and engage with targeted people’s

content3. Listen and respond4. Watch your competitors5. Take advantage of opportunities – piggyback

on existing campaigns6. Measure!

Tools and measurement

Tools: Hootsuite.com

• DO use it to:– Bulk schedule– Set up searches on your keywords– Monitor and engage with conversations– Shorten URLs– Identify popular content

• DON’T use it to:– Send the same message across multiple platforms

Tools: SumAll.com

• Use to monitor Twitter performance

• See your reach and which accounts helped you achieve it

Tools: Facebook & LinkedIn

• Identify:– Popular content– Best time and day to post– The demographics of your

connections• Download your data from Facebook

What to measure

• Use a traffic light system:– Red = reduced too far– Yellow = reduced but

ok– Green = Improved

Questions?