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Social Network Experiment Results | Lean Mean Marketing withAndrew Hiddlestonby Editor

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Video Breakdown: 0:00 – 0:08 Introduction 0:09 – 0:34 I am not a social master 0:35 – 0:54 Linkedin prof iles0:55 – 1:25 Experimenting on my prof ile 1:26 – 1:53 My prof ile caught someone’s attention 1:54 – 2:23 The realpoint of the experiment 2:24 – 2:45 Go against the grain and dif f erentiate yourself 2:46 – 2:52 Wrap up Andrewhere f or LeanMeanMarketing.com. In today’s video I want to give you the results f rom a tiny litt le socialexperiment that I did. Let’s get right to it.

Let me start by saying I am not a social master in f act I really don’t utilize it as much as I should. We syndicatecontent to our social networks but I’m not on there f or hours networking and doing all the other stuf f peoplelike to talk about.

Honestly? It ’s never been prof itable f or my own business. And I f ind there’s much more lucrative traf f ic sourceselsewhere so I’ve always f ocused on those. But we do use social, just not a lot.

Over the last f ew weeks I decided I wanted to do an experiment with Linkedin because Linkedin is really the oneplatf orm that I have a f ew hundred connections on there but I’ve never really done anything with it and theprof ile was pretty bland. I started by reviewing the prof iles of people that I know, they all looked the same andthey all looked drab and pretty boring.

One of the things that I thought I would do is in the sectionthat they give you a description that you can provide all ofyour experience and work inf ormation, instead of doing that Iwrote a couple of paragraphs of sales copy. This issomething that I did in about 10 minutes. I mean I didn’t spendany time on it, I don’t even know if I really edited it.

It was just a couple of short paragraphs about a service thatwe could provide specif ically to the insurance industry sector,which is an industry I used to work in, about business buildingand increasing prof its f or insurance brokers.

Within a week and a half , I had the f irst broker contact me.This broker signed-up to our premium-priced package whichincludes a custom written autoresponder sequence and areview of their current online marketing ef f orts.

While I was speaking with him on the phone, the thing that hetold me was that when he looked at my prof ile, it caught hiseye; the f act that in that description box, what he was expecting to see was experience, was a couple ofparagraphs which he ended up reading and it intrigued him and he contacted me.

Let me wrap this up by saying this: I’m not telling you to go on Linkedin and write some great sales copy in yourdescription That’s not what I’m saying at all. Not everyone wants to write sales copy, not everybody wants to

description That’s not what I’m saying at all. Not everyone wants to write sales copy, not everybody wants todo that; that’s not the point.

The point is, you need to start thinking outside the box.

The only reason that I did that is af ter a f ew hours of looking at dif f erent people’s prof iles, I realized that theylooked all the same so if I wanted mine to stick out and mine to look dif f erent I needed to do something todif f erentiate myself . I did that by writ ing those two paragraphs of sales copy.

Sit back and think about what you can do to dif f erentiate yourself on social networks, in your business ingeneral, on your website, everywhere. Make some action steps to go about doing that. Test it and see whatkind of results you get. The f act of the matter is that some of the best results you’ll ever get is ideas youcome up with thinking outside of the box and going against the grain and what everybody else is currentlydoing.

Again this is Andrew Hiddleston f or LeanMeanMarketing.com. I hope you f ound this video interesting and I’ll talkto you soon.