how to get free traffic to your website
DESCRIPTION
Find out why blogs get so much more website traffic than their blog-less counterparts. You’ll discover how you can create a high-trafficked blog (focusing on WordPress) through the nine fundamentals of search engine optimization and three straightforward tips for getting your content shared through social media. Learn more: http://14clicks.com/seo-social-media-email-marketing/TRANSCRIPT
How to Get Free Traffic to Your Website
2011 CEO CONFERENCE
NICHOLAS TART · 14CLICKS.COM
Who is Nicholas Tart?
Google’s #1 Expert on Lemonade Stands
Who is Nicholas Tart?
Author of Three Books
Who is Nicholas Tart?
Owner of Three Websites/Companies
Who is Nicholas Tart?
23-year-old kid from Colorado who loves learning about and teaching
entrepreneurship.
Who is Nicholas Tart?
My Goal
To teach you what I know about SEO, Social Media, and how
the internet works.
Only 7 Ways to Get Traffic
Search Engines
FREE
Social Media FREE
Email Marketing
Press and Backlinks
FREEAffiliates Advertisements
Well-Known Brand
Why Do You Visit a Webpage?
Why Content Gets Traffic
Why Blogs Get Tons of Traffic
Why Do You Google?
9 Basics of Search Engine Optimization (SEO)
Google Likes Educational Content
Tutorials
How-To’s
Step-by-Step’s
Questions
Checklists
9 Basics of Search Engine Optimization (SEO)
1. Keyword-Rich Domain
I use GoDaddy for domains.
9 Basics of Search Engine Optimization (SEO)
2. Title Tag
WordPress: Post Title Area
9 Basics of Search Engine Optimization (SEO)
3. Meta Description and Keywords
WordPress: All in One SEO Pack plugin
9 Basics of Search Engine Optimization (SEO)
4. Permalink Slugs
WordPress: Permalink with keywords
9 Basics of Search Engine Optimization (SEO)
5. Headings and Subheadings
WordPress: H2, H3, and H4 tags
9 Basics of Search Engine Optimization (SEO)
6. The First Third
9 Basics of Search Engine Optimization (SEO)
7. Backlinks with Anchor Text
Good Anchor Text: Catherine Cook’s Interview
Bad Anchor Text: Read Her Interview
9 Basics of Search Engine Optimization (SEO)
8. Loading Speed
WordPress: W3 Total Cache & WP Smush.it
fpt.pingdom.com
9 Basics of Search Engine Optimization (SEO)
9. Optimizing Images
WordPress: Filename, ALT, and Title
9 Basics of Search Engine Optimization (SEO)
Search Engine Cycle
Why Do You Share?
3 Tips for Social Media
Facebook, Twitter, and Stumble Like Entertaining Content
Controversial Editorials
Interesting Lists
Breaking News
Creative Videos
Fascinating Stories
3 Tips for Social Media
1. Create “This’ll Make Me Cool” Content
3 Tips for Social Media
2. Strategically Place Social Media Buttons
3 Tips for Social Media
3. Remind them to Share
3 Tips for Social Media
Social Media Cycle
Why Do You Open an Email?
5 Step Process for Email Marketing
Email Subscribers Like Engaging Content
Ultimate Lists
Provocative Conceptual Graphics
Epiphany-Inducing Videos
Well-Developed Metaphors
Relevant Enlightening News
5 Step Process for Email Marketing
1. Register an Email Marketing Account
5 Step Process for Email Marketing
2. Create an Opt-In Form and Squeeze Page
5 Step Process for Email Marketing
3. Give Visitors a Reason to Opt-In
5 Step Process for Email Marketing
4. Email Out Every Blog Post
5 Step Process for Email Marketing
5. Subscribe as the Call to Action
Nav Menu
Top of Sidebar
Post Footer
Website Footer
Before Content
5 Step Process for Email Marketing
Email Marketing Cycle
How SEO, Social Media, and Email Marketing Work Together
How to Get Free Traffic
1. Put a WordPress blog on your website.
2. Create educational, entertaining, and engaging content.
3. Optimize it for search engines and social media.
4. Post regularly with relevant calls to action.