How to Get Your Website Bringing Leads

What do your want your website to do?

1. Get found in natural search2. Answer questions3. Bring in enquiries4. Get prospects to reveal their identity5. Showcase expertise

In Summary = Shortcut YOUR time to signing up a new client

3 Tests to do NOW to see how your website is performing

3 ways to test your website

Firstly see how it performs in Hubspot’s Website Grader toolhttps://website.grader.com/

3 ways to test your website

WooRank tool (Chrome Extension)https://www.woorank.com/en/p/developers

3 ways to test your website

Page Analytics (Chrome Extension)https://chrome.google.com/webstore/detail/page-analytics-by-google/ NOTE you must be signed into your Google Analytics simultaneously.

3 More Google-specific tools which can help improve

Improve the appearance of your site

Google looks at 4 aspects of your site• words• pictures• video• maps

Here’s a problem in Google Search

I search for “Ray White Parnell” and the Newmarket office shows up top in search….. all their phone calls are going to the WRONG place.

How to edit display listings in Google Search• Register your site in Google My Business• https://business.google.com/ • Get verified• Link Analytics, Maps, YouTube, Reviews, G+

Edit and update the information

Tips for editing• Short description of the firm• One-line about services• How to contact you - hyperlink

Google Analytics is your friend

Once you have a Google Analytics account for your websiteAlso get a Search Console account and ‘associate’ themYou will need a sitemap (ebook explains how - link on last slide)Benefits1. Display search insights inside Analytics2. Manage how Google displays your information in ‘sitelinks’

Edit your sitelinks

Page Priority Levels • Sitemap determines hierarchy• Same level = different priorities• Switch these around based on your needs

10 Local Marketing tips1.Set up Google My Business account 2.Key words - ensure city/ town / suburb / state or county are all included in meta

data3.Directory listings - Get yourself listed on free and paid sites. If you can afford a

small spend www.brightlocal.com is worthwhile4.Use Facebook local targeting for advertising / brand building5.Set up Google Alerts for key phrases in the news that could allow you to

comment / contact / build a mailing list6.Join the local Business Associations and contact all the relevant local business

members 7.Go to Networking events 8.Get happy customers to write Testimonials on Google My Business, Also

reproduce them on your website9.Use media relations to get articles in local newspaper, local radio, local

newsletters, (check out Yahoo Groups for local lists)10.Ask for Referrals - by sending two business cards with your invoice11.Make specific requests for Social Sharing via your accounts12.Surprise and delight the customer - e.g. pay it forward

Did that work?How did your business website perform in your tests?Learn how to do it yourself with our free ebook Get My Website Working For Mehttp://creativeagencysecrets.com/get-my-website-working-for-me/

If you need help to change anything for your business - get in touch. We can do these changes within 3 days for you.

Better fixed than sorry!

Rebecca Caroe rebecca@creativeagencysecrets.com