How to Get Mobile UsersOn Your Email Marketing List

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The Problem

M a n y m o b i l e - f r i e n d l y s i t e l a y o u t s h i d e t h e s i d e b a r s , w h i c h i s w h e re y o u r n e w s l e t t e r s i g n - u p l i n k h a s m o s t l i ke l y b e e n p l a c e d .

E v e n i f t h e p a g e h a s b e e n a d a p t e d t o fi t t h e n a r ro w v i e w i n g s c re e n o f a s m a r t p h o n e , m o s t v i s i t o r s s t i l l o n l y s e e y o u r m a i n c o n t e n t b e c a u s e t h e y z o o m i n t o m a ke t h e t ex t re a d a b l e .

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E v e n i f t h e y l o v e y o u r s i t e a n d a p p re c i a t e y o u r c o n t e n t , d o n ’ t ex p e c t t h e m t o s p e n d m u c h t i m e t r y i n g t o fi n d a l i n k t o s u b s c r i b e .

M o s t m o b i l e u s e r s a re m u l t i -t a s k i n g a n d n o t t o t a l l y f o c u s e d o n y o u r c o m p a n y ’ s o ff e r s . Fu r t h e rm o re , a l l t h i s fi n g e r t i p t e c h n o l o g y h a s c o n s i d e r a b l y s h o r t e n e d t h e i r a t t e n t i o n s p a n s .

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The Solution

P u t t h e l i n k r i g h t a t t h e b o t t o m o f y o u r t e x t , a n d t h e n d e v o t e a n e n t i r e p a g e j u s t t o t h a t s i g n - u p .

W h e n v i s i t o r s g e t t o y o u r b l o g . c o m / s u b s c r ib e , t h e y s h o u l d b e c o n v i n c e d a s t o w h y i t i s s u c h a g r e a t i d e a t o s u b s c r i b e t o y o u r c o n t e n t .

T h e p a g e t h e n b e c o m e s a c a l l t o a c t i o n t h a t i s e a s y t o s e e a n d i m p o s s i b l e t o i g n o r e .

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N ex t , m a ke s u re t o p u t t h a t s a m e s u b s c r i b e l i n k o n e v e r y p a g e o f y o u r s i t e , w i t h a l l o f t h e m c e n t e re d a n d a t t h e t o p , m i d d l e , o r b o t t o m o f y o u r c o n t e n t . T h a t w a y , n o m a t t e r w h e re y o u i m p re s s y o u r v i s i t o r s , t h e re i s a c a l l t o a c t i o n t o t a ke t h e m t o y o u r s u b s c r i b e p a g e t o g e t t h e m s i g n e d u p .

T h i s fi x w i l l o n l yt a ke a c o u p l e o f m i n u t e s t o a d d t o y o u r s i t e ,b u t i t w i l l b r i n g y o u a n i n c re a s e i n s i g n - u p s f o r y o u r e m a i l m a r ke t i n g c a m p a i g n r i g h t a w a y.

Yo u ’ l l b e p l e a s a n t l y s u r p r i s e d h o w m u c h a d d i t i o n a l t r a ffi c a n d i n c re a s e d re v e n u e a d d i n g m o b i l e u s e r s c a n b r i n g .

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Sti l l Need More Sign-Ups?

To g e t e v e n m o re m o b i l e u s e r s s i g n e d u p f o r y o u r e m a i l m a r ke t i n g c a m p a i g n o r t o g e t m o re t r a ffi c t o y o u r s u b s c r i b e p a g e , c h e c k o u t h t t p : / / g e t w e b s i t e t r a ffi c .o rg /.

This PreZine was created byJurevicious Studios, a content creation companyspecializing in the unique and intriguing.