Hungry For Profits?

OCHMRA Spring Trade ExpoOcean City, MarylandMarch 10, 2014

presented by

Restaurants To GoMeals Go Mobile: Interacting/Ordering/Paying/Rewarding

In business since 1989.Headquartered in King of Prussia, Pa.

International offices in:

• Canada• United Kingdom• Ireland• Czech Republic

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25 YEARS OF EXPERIENCEIntegrated companies helping clients understand

how MOBILE can change the way they do BUSINESS!

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We provide the ECOSYSTEM of MOBILE all under one roof!

Innovative Text Message Marketing Platforms

Customized mobile consumer engagement solutions

Mobile Microsite production - responsive design + video & development

Turn-key mobile promotion execution & management.

Mobile app development

Mobile ad targeting, consulting, placement, and activation

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INCENTIVEandCONVENIENCE.

What would encouragemore online orders?

• Order discounts• Loyalty points• Easy ordering• Easy to find• Remembering orders

WHAT WE WILL REVIEW TODAY

SMS/Text Message Marketing• It’s the pillar that holds up the mobile marketing building• Text for offers, view menu, order online, receive future offers• Interactive text message game engine• Custom QR Codes

Mobile Websites/Apps • Is your website responsively designed?• Video – If a picture is worth a thousand words…• Can customers order online?• Apps = Loyalty

Promoting the Business / Mobile Advertising• Geo-targeting / Geofencing• Turning traditional awareness into mobile audience engagement!

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THE PILLAR THAT HOLDS UPThe Mobile Marketing Building

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QR CodesMob

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Mobile Video/Advertising

Apps

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Text

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Text Message Marketing

FREE PIZZA IN November! Text KandJ to 84444 *Free Pizza Details *View Our Menu *Order Online *Receive Future $ Offers (Standard text and messaging rates may apply.)

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Text Message Marketing Dashboard

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ATS will manage & coordinate all components of your turn-key SMS text message marketing campaign, with built-in functionalities for sweepstakes & instant win game promotions. GREAT for mobile consumer engagement and data capture, and cultivating a list of OPT in mobile consumers!

Our platform allows for automated drawings and instant winners.

… and manages & secures your database.

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Custom QR Code

• Custom QR codes receive a 2.3x greater scan rate than traditional B&W codes

• Fun, easy pathway to your mobile website

• Supplements text messaging for adding database to CRM

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ResponsivelyDesignedWebsites

Non-Optimized Experience

Mobile-OptimizedExperience

61% of customers who visit a mobile- unfriendly site are

likely to go to a competitor's site.

Source: IAB 1Q 2013

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“

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ADAPTIVE DESIGN: creating a unique experience on mobile vs. desktop!

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SAMPLE A WEBSITE!

Take out your phoneand navigate to:

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www.kandjpizza.com

Online OrderingDid you know…

• 60% of all mobile restaurant searchers will convert to a paying customer within one hour. • 84% of all mobile restaurant searchers will ultimately make a purchase.*• K&J Pizza increased their orders by 30% when they implemented online ordering.

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We’ll connect your responsively designed website to your existing online ordering solution or connect you with one of our partners to implement online ordering easier than you ever thought possible!

*Source: Mobile Path to Purchase

TEXT to Win! • Offer consumers instant gratification and TIMELY redemption! • Turns traditional awareness into consumer interaction with your restaurant brand • This is an entry to Opt in consumers for future broadcast text messages!

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TreasureTextA brand-building mobile scavenger hunt event platform with a big prize for the winner!

Treasure Textsm is an interactive scavenger hunt or trivia game where consumers participate by answering text message hints on their mobile phone.

Technology SMS Text Message Technology Exclusive Treasure Text software Landing Page Registration Set Up Participant Selection Process Participant Database Event Recap Web Page

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Mobile App Development

Our integrated company – Advanced Mobile, LLC designs and develops custom mobile applications for businesses and brands creating compelling enterprise solutions and platforms. We leverage our technology allowing customers to cost effectively and rapidly go to market with unique solutions. Applications robustly function on a full range of mobile operating systems including, iOS  and Android.

Our solutions are carrier agnostic resulting in the greatest audience reach. We also develop for the iPad and Android based Tablets.  We have delivered turnkey mobile services since 2004 and are proud of a customer list that boasts national and global organizations across a wide range of industries. For the majority of these commitments we have deployed custom solutions and software which seamlessly handled multiple, complex and real‐time data feeds. We have developed mobile solutions for CBS College for CBS College Sports, Turner Sports, AT&T, IBM, US Lacrosse, USA Hockey, the USGA, The Golf Channel, American Express, NBC Sports Group. 

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Our Customers

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Mobile Web & Application Inventory

number of mobile applications

available

18,000

the number of unique users whom we can reach every

month

160 Million

the monthly impressions

accessible via our exchanges

13 Billion

Mobile Inventory

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Scalable Cross-Platform ReachAccess 13 billion monthly impressions and 160 million monthly uniques

across Mobile Web and Application inventory

iPad768 million monthly imps

12 million monthly UV

Windows Phone 2 million monthly

imps100k monthly UV

iPhone4.85 billion monthly imps

61 million monthly UV

Android7.38 billion monthly imps

87 million monthly UV

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Mobile Display Targeting OptionsWeb-Based In-App

• Will run on a web page just like an online campaign, restricted to mobile device

• Runs only within apps downloaded to smart phones

• Dual HTML5/Flash publishing, or GIF/JPG recommended

• Same creative file type restrictions

• Platform targetable, or agnostic

• Platform targetable, or agnostic

• Less rich media options • More rich media options, availability well-documented

• CAN run on feature phones (non smart phones) as well as tablets and smart phones

• Will not run on feature phones, will run on smart phones and tablets

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Sophisticated Targeting

• Context: Reach your target audience by tapping into our vertical categories

• Geography: Target by DMA, region, city or zip code

• Behavioral: Leverage our audience profiles based on user behaviors and actions

• Demographic: Target your exact audience by age, gender, income, occupation, lifestyle and more

• Retargeting: Increases user engagement by identifying and retargeting both active prospects and current customers

• Device: Unique characteristics such as connection, carrier, OS platform/version.

We have a massive pool of aggregate mobile data available and sophisticated targeting tools to help your ads get noticed.

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Location-Based, Targeted Mobile Ads

Geo-targeting / Geofencing

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Four ways to Geofence:1. Using the GPS data of the device (the best way by far): i.e. Latitude/ longitude coordinates (commonly referred to “lat/long”). In this instance the user has opted in to share their location with an app or website). 5-10% of the time we get the GPS lat/long. See opt-in example below: 2. Network Shared Data: This is derived from the cell tower using “triangulation.” This is also quite accurate.

3. User Supplied Data: e.g. when a user provides his zip code when registering for a site or service.

4. IP address: This can vary from very accurate to way-off. An example of an accurate IP address would be a local wifi network, such as a Starbucks Coffee shop or lounge). However, when the IP lookup uses the Mobile Carrier’s IP address, then we get inaccurate locations.

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ATS Mobile executes text message marketing programs for an avg. of over 1000 clients per year, ranging from Global to Local in scope.

Over the last eight months we’ve managed Dynamic TXT campaigns for …

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Thank you for attending today’s seminar!

Please contact us with any questions.

Brad Bierman 610.994.1853 bradb@atsmobile.com

Follow us on Twitter @atsMobile& engage with the hashtag #OCExpo14!