how to get more followers on instagram

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How to Get More Followers on Instagram

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Page 1: How to Get More Followers on Instagram

How to Get More Followers on Instagram

Page 2: How to Get More Followers on Instagram

Set Goals

Page 3: How to Get More Followers on Instagram

• What will you be using Instagram for

• Understand your target audience

• Determine the type of content & story you want to tell

• Research competitors

• Test, repeat, & optimize to build your Instagram following

Page 4: How to Get More Followers on Instagram

Optimize Bio

Page 5: How to Get More Followers on Instagram

• Bio chance to capture the attention of users unfamiliar with brand

• A good bio consists of:

• Profile picture that clearly identifies brand, typically logo

• Brief description (only 150 characters) – consider utilizing emojis

• Call-to-action (examples: click here, contact us, shop our feed, etc.)

• Link (only place for clickable link)

Page 6: How to Get More Followers on Instagram

Post Consistently and Frequently

Page 7: How to Get More Followers on Instagram

• If you don’t build it, they won’t come!

• Posting consistently ensures fans keep checking you out

• There’s no penalty/fatigue from posting multiple times within a day – just make sure you can stick with this type of frequency

• At least try to post once a day for top of mind (according to Union Metrics, , top brands post on Instagram an average of 1.5 times per day)

Page 8: How to Get More Followers on Instagram

Aweber Instagram –infrequent posting schedule which can hurt engagement rates and following on Instagram

Page 9: How to Get More Followers on Instagram

Mailchimp Instagram – more frequent posting schedule –better engagement rates (likes,comments) and more people willing to follow on Instagram

Page 10: How to Get More Followers on Instagram

Create Great Posts

Page 11: How to Get More Followers on Instagram

• Instagram turns brand from conversationalists to visual storyteller

• Build content themes and content calendar

• Decide on content & ratio (photo, video, gif – what percentage do they make up overall content on your Instagram account?

Page 12: How to Get More Followers on Instagram

Visuals

• High quality visuals

• Photographer/videographer first, marketer second

• Appeal to emotions and desires

• Calibrate look & feel through post production

• Be aware of copyright issues when using visuals from someone else

Page 13: How to Get More Followers on Instagram

Captions

Deliver compelling copy to increase value of post and engagement by

• Challenge post

• Emoji

• Hashtags

• Mentions

• Location tagging

• Call-to-action

Page 14: How to Get More Followers on Instagram

Connect With Social Influencers

Page 15: How to Get More Followers on Instagram

• Social influencer - a trusted and active social media user with a large group of active followers in your target market

• Augure revealed that 84% of brands planned to include influencer targeting & 93% of those surveyed felt influencer marketing was effective for building brand awareness.

• Tomoson found on average, businesses generate $6.50 in revenue for every $1 they invest in using social influencers.

• Social influencers are a great way to build your Instagram following!

What and Why

Page 16: How to Get More Followers on Instagram

• Shoutout for Shoutout(unpaid) – great if you don’t have big budget – works best when you are looking for allies who have similar following sizes as you.

• Shoutout (paid) – get influencer to mention brand

How

Page 17: How to Get More Followers on Instagram

• Instagram takeover – cross promote content by having social influencer in related niche take over brand’s Instagram account.

How

Page 18: How to Get More Followers on Instagram

Hashtags

Page 19: How to Get More Followers on Instagram

• Hashtags allow discovery

• Hashtag limit 30

• Most interactions at 11+ hashtags for brands with < 1k followers

Page 20: How to Get More Followers on Instagram

• Make sure hashtag and caption related

• Don’t use too many hashtags once you have a decent amount of followers - even though no penalty/saturation point, too many hashtags = too wide net

• Don’t make caption too short when using hashtags or it’ll look spammy

A few things to take into account when using hashtags, such as:

Page 21: How to Get More Followers on Instagram

“Steal” From Competition

Page 22: How to Get More Followers on Instagram

• Leverage your competition’s Instagram accounts to target followers already interested in your product/service.

• Create list of competitor’s

• Find their followers by using Crowdfire

• Engage with followers by liking, commenting, following

Page 23: How to Get More Followers on Instagram

Contests

Page 24: How to Get More Followers on Instagram

• Capitalize on the Instagram users’ “whoa-that’s-cool” mindset by creating a giveaway

• Several types of contests to run – like-to-win, comment-to-win, photo challenge, repost, tag-a-friend, email gated

Page 25: How to Get More Followers on Instagram

• These types of contests typically have highest engagement due to lowest entry barrier – because of this you can expect to also get people who aren’t very interested in your brand

• Users ‘like’ or ‘comment’ to enter

Like-To-Win and Comment-To-Win

Page 26: How to Get More Followers on Instagram

• To enter, users must post a photo to their feed according to your instructions. They then need to include the relevant hashtag that you tell them to use.

Photo Challenge Contest

Page 27: How to Get More Followers on Instagram

• Participants must make a comment within your post and tag another at least one of their friends in the comment section

Tag-A-Friend Contest

Page 28: How to Get More Followers on Instagram

Remember: To Increase Instagram Following - Invite Engagement

Page 29: How to Get More Followers on Instagram

• Follow, like, comment, regram (with permission)

• Build relationships with influencers

• Shoutout for shoutout

• Instagram contests

• Use call-to-action on posts

• Use hashtags

Page 30: How to Get More Followers on Instagram

Selling On Instagram

Page 31: How to Get More Followers on Instagram

Now that you have built Instagram following it’s time to sell. You can use Soldsie or Have2Have.it

• Soldsie – comment selling. Followers leave a comment such as ‘sold’ which generates an invoice.

• This also makes use of social proof –followers see like minded individuals making purchase via comments, which makes them more likely to make purchase themselves

Page 32: How to Get More Followers on Instagram

Now that you have built Instagram following

• Have2Have.it – make Instagram account shoppable

• User click on link in bio which takes them to page that looks/feels like Instagram

• This new page takes users directly to product – increase sales/conversions