How to get more mileage from your content

Your newsletter, if done well, takes a good amount oftime to write, design the visual presentation and thensend out. That’s why finding additional ways toleverage that content to attract clients is a smartbusiness strategy.

While some email management systems offer anautomated way to share your newsletter on socialmedia sites, there is more that can be done. These

systems provide a link to your entire newsletter, but that might not be the best way for fans togain access to the content. It’s okay to supplement your sharing, but for some people thisprovides too much information at once. To avoid overwhelm, it’s easier for followers to see onearticle at a time.

I’m going to provide a few strategies we put to work. For example, we might write one ofthese to go along with this blog post:

A super brief synopsis of the article A provocative one-liner from the article A nugget of inspiration An actionable takeaway

By coming up with several ways to post an update from the same article and link to it, youcapture the attention of a wider range of people to attract clients. Not everyone likes to getinformation the same way, which is why providing different angles helps you reach more ofyour audience.

Share Bite-Sized Snippets on Social MediaOffering bite-sized snippets makes it so much easier for your fans to like, share or comment.You’ll get a bigger response and more engagement when you follow this strategy.

Include an Image When You PostAnother strategy that builds engagement is to post an image with your updates. People lovegraphics, so include an image or photo whenever you can to capture more attention and attractclients.

Convert Newsletter Articles to Blog PostsYou can also take your newsletter article and turn it into a blog post. Or shoot a video using thepost as your script. These ideas are excellent ways to maximize the use of your .

Each of these repurposing ideas helps you reach as many people as possible and spread yourmessage very efficiently. Sharing the content from your newsletter in as many ways as possiblegives you more time for other important marketing activities to attract clients and fill yourpipeline.

Your Assignment:How do you decide what to write about for your newsletter? Rather than having to decide eachweek, creating a content calendar helps you plan ahead. If you can develop a monthly strategyfor what to talk about, the writing will go a lot easier and be more focused. Make time thisweek to think about what you will write this month to attract clients.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,the proven step-by-step program that shows you exactly how to attract more clients, in recordtime...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &success mindset articles on attracting more high-paying clients and dramatically increasing yourincome, visit http://attractclients.com