how to get more out of your wellness portal

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07/16/2014 Kimberly Swanson – Wellness Program Manager Mel Grau – Marketing Coordinator Get more out of your wellness portal

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Does your health plan have a wellness portal? If so, what’s next? The key to any wellness program is engaging your employees. But when your wellness tactics take place largely online, creating effective engagement takes specific strategies. Recently, Kimberly Swanson, WEA Trust’s Manager of Member Health Services, held a webinar to discuss simple, data-driven tips to help employers get more out of your wellness portal. Here are her slides.

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Page 1: How to get more out of your wellness portal

07/16/2014Kimberly Swanson – Wellness Program Manager

Mel Grau – Marketing Coordinator

Get more out of your wellness portal

Page 2: How to get more out of your wellness portal

Don’t miss our next webinar!

Tuesday, August 12 @10am

Page 3: How to get more out of your wellness portal

Webinar: Social Media Made Simple

Tips Best practices for Facebook and Twitter

Case Studies

Learn what works for your peers

Resources Download guides for any level

Page 4: How to get more out of your wellness portal

Agenda

Page 5: How to get more out of your wellness portal

Agenda

Discover the data treasure

chest

Raise targeted wellness

awareness

Top 3 qualities of a successful intervention

Be the best communicator

Page 6: How to get more out of your wellness portal

Discover the Data

Page 7: How to get more out of your wellness portal

Leverage Online Data Offline

• Aggregate participation rates• Health risk assessments• Healthy living programs• Wellness Challenges

• Understand interests and behavioral goals

• Determine intervention effectiveness

Page 8: How to get more out of your wellness portal

Raise Wellness

Awareness

Page 9: How to get more out of your wellness portal

Raise Wellness Awareness

• Use data to decide where you need to create awareness

“I wish I would've started with this a long time ago!”

“I have spent money on all kinds of weight loss foods,

programs...NOT realizing that the very ‘same tools’ were right here for me on my WEA site as part of my

insurance.”

Page 10: How to get more out of your wellness portal

“Frankly, because this program offered an incentive, I did it.

However, I have learned a lot…It has been fun, and I feel like I am more

consistently focused on my health.”

Page 11: How to get more out of your wellness portal

• Most common = health assessment• TIYH is a comprehensive health and

wellness resource– Healthy Living Programs– Conversations– Interactive Tools

TIYH Features

Page 12: How to get more out of your wellness portal

Weave a culture of wellness

Upcoming 5K?

Direct employees to TIYH to find training plans and tips on

wearing the right walking shoes.

Safety week?

Link employees to a Conversation on “Preventing Falls.”

Stressful time of year?

Remind employees of stress-reducing resources available

24/7.

Page 13: How to get more out of your wellness portal

A Successful Intervention

Page 14: How to get more out of your wellness portal

3 Qualities of Success

Tailored

Achievable

Repeatable

“It was helpful to be able to swap exercises to allow for possible back pain. I printed it out and follow my fitness plan weekly.”

“I liked the variety of formats—seminars, challenges, programs—that were offered.”

Page 15: How to get more out of your wellness portal

• 6-week programs designed with employee’s goals in mind

• 95% success rate

Healthy Living Programs (HLP)“I was surprised at how thorough the weight-loss program is—I'm amazed that I can get that kind of quality program for free.”

“I wish more colleagues at my workplace would use this program.”

Page 16: How to get more out of your wellness portal

• Bi-monthly programs that focus on a specific area of wellness

• Guidance from WEA Trust health promotion advisor

Wellness Challenges

Page 17: How to get more out of your wellness portal

“I found that the Challenges caused me to think differently about my day

– specifically exercising and eating fruits and vegetables. I liked my new

mindset!”

Page 18: How to get more out of your wellness portal

Communicate Effectively

Page 19: How to get more out of your wellness portal

Communicate Effectively

• Survey Says:– Use EMAIL to communicate with your

employees about wellness programs– Ex: Wellness Challenges

Page 20: How to get more out of your wellness portal

“This is one of the best parts of our health insurance, and it lets us

be a part of our own health solutions. Thank you!!”

Page 21: How to get more out of your wellness portal

Questions?