how to get more paying customers

4
IMSG_BONUS - Getting more paying customers, “There is NO Free Lunch. Period!” - mag. Boštjan Belčič 2015 Were you offered a free sample of something? Or anything for free in that matter? I could bet a lot you were. Not because people who made you those offers were so kind. It was because they wanted to present you their product first. The easiest way to that is by offering you a FREE ride. So you can get to know them, so they can build a trust with you and if they are smart also long term relationship. If someone is selling cars, the easiest way to this is by offering a potential client a car for the weekend. In the world of digital products, this is done with the help of a free report, a plugin, or useful tip. Usually this is done like this : http://bebestklub.com/gear © BeBestKlub 2015 FREE offer Trust Offer SALE Opt in Page

Upload: bostjan-belcic

Post on 21-Feb-2017

57 views

Category:

Marketing


5 download

TRANSCRIPT

Page 1: How to Get More Paying Customers

IMSG_BONUS - Getting more paying customers,

“There is NO Free Lunch. Period!” - mag. Boštjan Belčič 2015

Were you offered a free sample of something? Or anything for free in that matter? I could bet a lot you were. Not because people who made you those offers were so kind. It was because they wanted to present you their product first.

The easiest way to that is by offering you a FREE ride. So you can get to know them, so they can build a trust with you and if they are smart also long term relationship.

If someone is selling cars, the easiest way to this is by offering a potential client a car for the weekend. In the world of digital products, this is done with the help of a free report, a plugin, or useful tip.

Usually this is done like this:

http://bebestklub.com/gear © BeBestKlub 2015

FREE offer Trust

Offer

SALE

Opt in Page

Page 2: How to Get More Paying Customers

Personally, I still use this formula. However, it is never wise to put “all eggs into one basket”.

When we are talking about lead generation, we often meet one problem – namely - today many people already know this system and they are sometimes not willing to go down this road. They “can smell” that there is something hiding behind the curtain.

Therefore, here is powerful, yet simple alternative to build trust immediately without rising the “here comes the offer alarm bells”.

The SECRET is in bypassing the Opt-In page.

Our diagram then looks this:

http://bebestklub.com/gear © BeBestKlub 2015

FREE offer Trust

Offer

SALE

Opt in Page

Page 3: How to Get More Paying Customers

You are probably going to ask now - How do we make a sale than? How do we build our list?

The answer is simple. First, you prepare something useful for your prospects (a video, report, case study...).

IMPORTANT thing is you give them this report without Opting IN.

Just simple download! Their alert is down, because this is not the way other marketers have done business with them.

If your FREE Gift is Good and useful for them, you gain their trust.

And now comes your moment to “monetize” new prospect. Now, you can offer him another report,

for which opt-in is required.

Or you can include your first low price offer for that matter.

When I talk with my clients, many say: “This formula sucks, since there are many freebie seekers out there just looking for free stuff.”

My answer is: “Yes, and what do you think is the difference, if such freebie seeker opts to your list first? There is none! So it is better to not having him in your list in the first place.”

The money is NOT in the list! The MONEY is in the Lifetime Value of The Customer.

Do not concentrate on making money!Concentrate on helping people

solving their problems!

And the money will follow.

Such satisfied customers will return and buy products you created (or ones you promote) also in the long term . Because they like your style (personality), because you solve their problems, because you listen to their needs and mostly because they TRUST you!

Internet marketing is not about re-inventing the wheel!

http://bebestklub.com/gear © BeBestKlub 2015

Page 4: How to Get More Paying Customers

It is about following the proven formula that simply cannot fail. Would you like to take your business to the next level?

JOIN the winners circle, before the doors close. Visit:

http://bebestklub.com/gear

http://bebestklub.com/gear © BeBestKlub 2015