how to get more traffic to your site
TRANSCRIPT
How to Get More Traffic to your Site
More traffic to your website means more opportunities for your business to gain news leads. Inviting the
right traffic to your site takes time, but is the best long term solutions for organic growth. Don’t try
sneaky tricks to beat the system; it’s gotten much more difficult to outsmart search engines and it’s not
worth getting caught because your website will likely get shut down. From our years of experience, we
have a few tricks to help you increase website traffic:
1. Perform deep keyword research to gain long tail insights
Don’t try and optimize your website for every keyword that is relevant to your business. Having a
specific focus attracts more qualified audiences, improving your conversion rates.
2. Create a blog series and optimize all posts
Blogs are a simple, yet effective way to continuously take advantage of SEO. Naturally, you will want to
include key terms and provide answers to commonly asked questions. In this way, you will attract both
search engines and visitors who are interested in your topic. When you create a blog post that has
several related entries, the reader will know there is more to come, urging them to return to your site
for more information.
There are several important components to a successful post: title, description and keyword inclusion.
Engage your audience and answer their pressing questions. They’ll appreciate your insights.
3. Build a strong network of links
Work with vendors, partners, clients and any stakeholders that can act as a credible source for you.
Develop content and distribute your knowledge across the Web. Embedded hyperlinks from their
webpage leading back your site should contain keywords and your brand name. The higher the referring
source, the better, because it provides your website with a rankings boost.
4. Use all the free resources Google Provides, including Google Insights and Google’s Keyword Tool
Google has a robust portfolio of resources to get you the information you need, and it is the widely used
search engine. From the most searched terms by location to search query trending, you can learn about
popular terms that relate to your business or industry. Also, ensure you are using the correct
terminology that the general public is using to search; often times, we get too close to our products and
services and forget that others are not familiar with our industry’s jargon.
5. Learn the right way to develop SEO
Search engine optimization is about much more than adding keywords and indexing your pages to be
crawled by search engines. Content creation is the foundation of a solid SEO plan, because valuable
content will naturally be shared by readers-- extending your reach and demonstrating your thought
leadership. Visitors that enjoy your content are more likely to stay on your website and spread the word
about your products or services. Don’t forget to add images and video (or any other media) which adds
engagement and increases the likelihood your content will be shared.
Webcore Technologies
815-A Brazos St., PMB 376, Austin, TX 78701
512.320.7071