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100%Open 2015
How to get people to love your ideas David Simoes-Brown, 16th November 2015
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© 100%Open 2010 17/11/15 2 Our Clients
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1. Start at the end
17 November 2015 3 How to get people to love your ideas 1. Start at the end
© 100%Open 2015
Red Innovation is the ICRC’s new platform for insight, ideas and testing prototypes. It involves the global movement, corporate partners and beneficiaries.
17/11/15 4 1. Start at the end
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2. Remember ideas are worthless
17 November 2015 5 2. Remember that ideas are worthless
© 100%Open 2015 Case Study – The LEGO Group
LEGO Ideas is the world’s most successful consumer crowdsourcing community of one million people who can create a new product and share 1% of the revenue.
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3. Extreme collaboration
17 November 2015 7 How to get people to love your ideas 3. Extreme collaboration
© 100%Open 2015 Case Study - The Cystic Fibrosis Trust
Hack It Up is the Cystic Fibrosis Trust community for people with CF, friends and family, clinicians, innovators and companies to co-design new services to beat CF.
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4. Co-create with customers
17 November 2015 9 How to get people to love your ideas 4. Co-create
© 100%Open 2012 Case Study – P&G
We have designed and ran various open innovation challenges with P&G, creating new productive partnerships with their customers, suppliers and other brands.
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5. Involve colleagues
17 November 2015 11 How to get people to love your ideas
© 100%Open 2014 Case Study - Oxfam
Oxfam enabled their organisation to change and developed new products by crowdsourcing with their employees and empowering them to innovate with a toolkit.
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6. Find someone who’s had a better idea
17 November 2015 13 How to get people to love your ideas
© 100%Open 2015 Case Study - Future of Finance Challenge
A global competition for FinTech start-ups that secured 600+ applications from 52 countries with prizes of $300,000 and 300+ hours of coaching and mentoring.
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100%Open 2015
1. Setting the innovation strategy – Vectors, Co-Lab Test 2. Finding unmet needs – Personas, Unmet Needs, Blueprint 3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd 4. Building prototypes – Prototyping Techniques, Prototype Evaluator 5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates 6. Making business models – Open Innovation Metrics, Business Model Canvas
100%Open 2015 100%Open Toolkit
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www.toolkit.100open.com
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3 minute joint venture
17 November 2015 18 Warm up Loving an idea you have together!
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1 minute to say what you do. 1 minute to listen.
1 minute to create a JV.
17 November 2015 19 The Three Minute Joint Venture
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Contacts
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100%Open | Somerset House | West Wing| London | WC2R 1LA Phone: +44 (0) 20 7759 1050 Email: | [email protected] Web: www.100Open.com Twitter: @100Open, @deeyesbee
David Simoes-Brown Co-Founders
100%Open 2014 17 November 2015 21 NGO co-creation programme
• Fast way to develop innovation ideas • Manages risk by involving stakeholders in
the development of ideas • Inspires and engages supporters,
beneficiaries and employees • Helps you say no to the weaker ideas and
focus on the ideas with greatest potential to make impact.
100%Open 2014 17 November 2015 22 Ask the experts
• FREE 25 minute therapy sessions TODAY • Or arrange a 25 minute phone/ Skype
strategy session
• email [email protected] @100open.com