how to get press for your startup

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How to get press for your startup. Joshua Steimle [email protected] @donloper donloper.com

Post on 17-Oct-2014

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The deck I used while presenting at CoCoon in Hong Kong on 16 January, 2014 on the topic of how startups can get press for their companies. I have since updated the presentation. I recommend you view the updated version which includes more helpful content on the slides.

TRANSCRIPT

Page 1: How To Get Press For Your Startup

How to get press for your startup. !Joshua Steimle [email protected] @donloper donloper.com

Page 2: How To Get Press For Your Startup

How to get press for your startup.

IntroCEO of MWI Contributor to Forbes, Fast Company, SCMP, VentureBeat, TechinAsia.

Page 3: How To Get Press For Your Startup

How to get press for your startup.

Contact [email protected] @donloper donloper.com Linkedin, Google+, Facebook

Page 4: How To Get Press For Your Startup

How to get press for your startup.

Do not…

Page 5: How To Get Press For Your Startup

How to get press for your startup.

Tell Me You’re Special

Page 6: How To Get Press For Your Startup

How to get press for your startup.

Tell Me I Can Help You

Page 7: How To Get Press For Your Startup

How to get press for your startup.

Ask To Talk On Phone

Page 8: How To Get Press For Your Startup

How to get press for your startup.

Think About Yourself

Page 9: How To Get Press For Your Startup

How to get press for your startup.

Do…

Page 10: How To Get Press For Your Startup

How to get press for your startup.

Understand What I Want

Page 11: How To Get Press For Your Startup

How to get press for your startup.

Know What I’ve Written

Page 12: How To Get Press For Your Startup

How to get press for your startup.

Know My Interests

Page 13: How To Get Press For Your Startup

How to get press for your startup.

Offer Something

Page 14: How To Get Press For Your Startup

How to get press for your startup.

Actionable Knowledge

Page 15: How To Get Press For Your Startup

How to get press for your startup.

How To…

Page 16: How To Get Press For Your Startup

How to get press for your startup.

Develop A Product

Page 17: How To Get Press For Your Startup

How to get press for your startup.

Market A Product

Page 18: How To Get Press For Your Startup

How to get press for your startup.

Land A Customer

Page 19: How To Get Press For Your Startup

How to get press for your startup.

Land An Investor

Page 20: How To Get Press For Your Startup

How to get press for your startup.

1. HAROHelp Out A Reporter

HelpAReporter.com

Page 21: How To Get Press For Your Startup

How to get press for your startup.

2. Contact A Journalist

Page 22: How To Get Press For Your Startup

How to get press for your startup.

Identify Outlets

Page 23: How To Get Press For Your Startup

How to get press for your startup.

Identify Journalists

Page 24: How To Get Press For Your Startup

How to get press for your startup.

Ask For Advice

Page 25: How To Get Press For Your Startup

How to get press for your startup.

3. Content Marketing

Page 26: How To Get Press For Your Startup

How to get press for your startup.

Create Awesome Content

Page 27: How To Get Press For Your Startup

How to get press for your startup.

Identify Journalists

Page 28: How To Get Press For Your Startup

How to get press for your startup.

Propose Win-Win

Page 29: How To Get Press For Your Startup

How to get press for your startup.

How To Follow Up

Page 30: How To Get Press For Your Startup

How to get press for your startup.

Contact [email protected] @donloper donloper.com Linkedin, Google+, Facebook