How to get publicity out of a melon mashing video

This is Mashable

the top source for news in social and digital media,

technology and web culture.

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This week they celebrated their

fifth year anniversary

Busch Gardens created a birthday video card and attached it to a tweet to @mashable

Isn’t that nice?

The video

Get it:Mashable /

Melon Mashing

What happened next?

A blog post on the front page of Mashable.com

“If Busch Gardens was looking to get some

publicity out of the melon mashing video,

then mission accomplished. We love it when

brands use social media for clever marketing

campaigns. We’ve clicked the replay button

on this video too many times not to share with the rest of you.” - Mashable

Results:

Story shared via Twitter & Facebook

Cost: close to nothing

Free publicityRelationship with Mashable

Increased followers

We all have a story to tell with a

limited budget

have a story that benefits the

people helping you share it.

The trick:

Thanks :)@jessedee

What’s your melon mashing story?