how to get started on mobile
TRANSCRIPT
![Page 1: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/1.jpg)
International Institute of Mobile Technologies www.iimt.ca @iimtca
Defining Your Mobile Project: How to get Started!
Claire Buré and Shayan MashatianMobile for Social Change, Net Change Week
MaRS, Toronto, CanadaJune 9, 2011
![Page 2: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/2.jpg)
(c) International Institute of Mobile Technologies
Mobility! (wireless, location-based)
Personalized device
Instant communication
Accessible technology
Connection to resources
Why Mobile?
![Page 3: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/3.jpg)
http://www.flickr.com/photos/chrislunch/4325516228/© Mobile Money for the Unbankedhttp://www.flickr.com/photos/38814571@N05/3593253396/
Mobile Branchless Banking
![Page 4: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/4.jpg)
(c) International Institute of Mobile Technologies
QR Codes
Lendorff.Kaywa QR-Code enhanced space invader scarf!
![Page 5: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/5.jpg)
(c) International Institute of Mobile Technologies
Mobile RFID Tags
© prayitnohttp://www.flickr.com/photos/34128007@N04/3493611597/
© Jakob Smithhttp://www.flickr.com/photos/jaksm/155840539/
![Page 6: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/6.jpg)
(c) International Institute of Mobile Technologies
1. Define your goals
2. Define your audience
3. Define your implementation strategy
4. Scaling for success
Defining your project
![Page 7: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/7.jpg)
(c) International Institute of Mobile Technologies
What are your main goals?
◦ Both overall as an organization and specifically in terms of using mobile
How will the mobile program help you to achieve those goals?
◦ Mobile program should be an integrated aspect that is complementary
◦ Break down your goals into smaller ones
How do these goals translate into a set of solutions?
Technology is a tool, not an end in itself!
Defining your goals
![Page 8: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/8.jpg)
(c) International Institute of Mobile Technologies
Who is your current audience? Who is your ideal audience?◦ Demographics, digital literacy level etc.
How can you reach your audience?
What does your audience need/ desire?
What message do you want to communicate, and how do you want to engage with your audience?
Defining your audience
![Page 9: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/9.jpg)
(c) International Institute of Mobile Technologies
What is your vision for service delivery?
◦ Make it iterative and sustainable!
Who will be responsible?
What are the metrics for success?
How will you get buy-in?
Defining your implementation strategy
![Page 10: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/10.jpg)
(c) International Institute of Mobile Technologies
How can you scale your project to new users/ subscribers?
Know your limits…
Scaling up successfully
![Page 11: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/11.jpg)
(c) International Institute of Mobile Technologies
Don’t go mobile for the sake of mobile. Have an integrated strategy that supports your objectives.
Make your content mobile-friendly
◦ Website, annual reports etc.
Start collecting mobile numbers now…
Don’t just build an app!
◦ Build something your audience needs/ desires
What can I do?
![Page 12: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/12.jpg)
(c) International Institute of Mobile Technologies
Consider using an existing mobile platform for your projects (Ushahidi, EpiSurveyor, RapidSMS)
Use a service (Polls Everywhere, Treesaver)
What can I do?
![Page 13: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/13.jpg)
Reality-Oriented
Possibility-Oriented
People-Oriented
Company-Oriented
ControlCollaboration
CompetenceCultivation
Culture = “How we do things around here to succeed”
People
Diversity
Partnership
“We succeed by working together”
Trust
Teams
Affiliation Order
Stability
Process
Predictability
Power Security
Standardization
“We succeed by getting & keeping control”
Dedication
Subjectivity Let things evolve
GrowPurpose/ faith
“We succeed by growing people Who fulfill our vision”
cc Agilitrix 2011 – based on “The Reengineering Alternative” by William Schneider
Achievement Professionalism
Meritocracy
“We succeed by being the best”
Efficiency
Creativity
![Page 14: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/14.jpg)
(c) International Institute of Mobile Technologies
Case Study: Community Knowledge Worker (CKW) Project in Uganda
![Page 15: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/15.jpg)
Commercial Organization
NGO Commercial Product
Open Source Product
Manager/ Base of Power
Position Function Product Manager
Gate-keeper
Leadership Style
Top-down (director)
Mentorship, team support
Product developers, Board of Directors
Coordinators, Leadership team
Ideas/ Requirements
Market potential / Product owner might answer a need or creates a need to answer it
User request or Donors / Addresses a problem or challenge
iPad, tablets (value-added)
Mobile Money (need)
Team Contribution
Employees get tasks to deliver
Participation Proprietary software (Technician of an existing software)
Open-source software (We build what we need)
Choosing a Platform
![Page 16: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/16.jpg)
(c) International Institute of Mobile Technologies
1. Choose a project, campaign etc. for which you would like to integrate a mobile component
2. How can you succeed? 3. Map your project
Let’s try it together…
![Page 17: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/17.jpg)
(c) International Institute of Mobile Technologies
MobileActive.org◦ Platforms, case studies & much more
IDEO Human Centred Design Toolkit
Resources
![Page 18: How to Get Started on Mobile](https://reader036.vdocuments.net/reader036/viewer/2022062405/555c9b29d8b42a85758b512e/html5/thumbnails/18.jpg)
(c) International Institute of Mobile Technologies
International Institute of Mobile Technologies www.iimt.ca
@iimtca
Contact:
Claire Buré [email protected]
Shayan Mashatian [email protected]
Thank you!