It's important you and your agency are on the right page fromthe start. Kickstart your project together with these tips.

4 SIMPLE STEPS TO

Ensure you and your agency are on thesame page. You don't want to bediscussing objectives mid-project.

GET THE MOSTFROM YOUR

CREATIVE AGENCY

CLARIFY OBJECTIVES

A sensible timescale enables creatives todevelop ideas in a meaningful way, andcan be the difference between good workand great work.

GIVE CREATIVES THETIME THEY NEED

Being transparent about budgetsbenefits both parties - the agency's work ismade easier because of an understandingof the resources available, and the clientwill get a suitable end result that meetstheir needs appropriately.

WRITE A KILLER BRIEF

BE CLEAR ON BUDGETS

OUR AWESOMEPROJECT

A clear and thought-provoking brief is thecornerstone of a great project. The moreinformation you can give your agency, themore sophisticated their response willbe. Divulge all the details you can on:

company background • brand identitymarket research • project aims

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