how to get the most value out of social media in 2014
DESCRIPTION
Delivering and measuring social media value is not a simple math exercise. It's a discipline which starts with setting channel-based objectives, building strategic maps and executing flawlessly. It takes courage and expertise. Here are the steps to take to ensure you are ready to get the most value out of social media in 2014.TRANSCRIPT
HOW TO GET THE MOST VALUE OUT OF SOCIAL MEDIA IN 2014
MANA IONESCU
LIGHTSPANDIGITAL.COM
@MANAMICA
MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
HOW CLEAR IS YOUR TARGET?
HE WHO WOULD ARRIVE AT THE APPOINTED END MUST FOLLOW A SINGLE ROAD AND NOT WANDER THROUGH MANY WAYS. ~ SENECA
SOCIAL MEDIA IS NOT A GOAL IN ITSELF - WHERE DO YOU WANT IT TO LEAD TO?
ARE YOU READY AND WILLING TO COMMIT TO ONE WAY TO GET THERE?
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MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
FROM “AWARENESS" TO “BUY”
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SOCIAL, CONTENT MARKETING, ONLINE REVIEWS, WORD OF MOUTH, PR, CUSTOMER SERVICE.
SOCIAL, CONTENT MARKETING, SEO, AD SERVING, WORD OF MOUTH, DIRECT MAIL, OUTDOOR ADS, PRINT ADS, SPONSORSHIPS, PR.
WEBSITE CONFIRMATION, EMAIL CONFIRMATION, PERSONAL WELCOME
EMAIL, REMARKETING ADS, SALES, MARKETING AUTOMATION, SOCIAL MEDIA
SOCIAL, EMAIL, ADS, PR, CELEBRITY ENDORSEMENTS, ONLINE REVIEWS, WORD OF MOUTH
AUDIENCE AWARENESS
OPINION
RESULT
DESIRE
ACTION
MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
WHAT WORKED LAST YEAR?
WHAT’S MY AVERAGE VALUE PER WEBSITE VISITOR?
WHERE ARE MY LEADS COMING FROM?
WHAT DO MY LEADS CARE ABOUT?
WHY SHOULD THEY BUY FROM ME?
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MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
FACE THE TRUTH
WHAT IS NOT WORKING?
DOES MY WEBSITE CONVERT?
DO MY SALES EFFORTS WORK?
DO MY MESSAGES RESONATE?
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MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
GET THE BEST… WEBSITE!
FOLLOW THESE RULES TO IMPROVE WEBSITE CONVERSION:
UNDERSTAND YOUR VISITORS
TEST MULTIPLE OPTIONS
GIVE THE “WHY”
SIMPLIFY
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A SITE NEEDS TO CONVERT,
OTHERWISE IT'S USELESS
MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
GOALS ARE NOT ENOUGH
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OBJECTIVES DRIVE AN X% INCREASE IN WEBSITE VISITS FROM SOCIAL MEDIA
KPI WEBSITE VISITS PER SOCIAL AUDIENCE MEMBER
MEASUREMENTS
VISITS PER CHANNEL PER PERIOD
INCREASE IN SOCIAL AUDIENCE
PERFORMANCE BY CONTENT AND CAMPAIGN
MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
SOCIAL MEDIA IS A WALKWAY NOT A CASH REGISTER
SPEND RESOURCES TO CREATE COMPELLING REASONS FOR PEOPLE TO USE YOUR SOCIAL MEDIA WALKWAY:
STOP SELLING, START SOLVING PROBLEMS
“HOW TO…”
“WHY…”
“TOP 10 WAYS TO…”
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MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
DON’T WORRY… & DON’T BE IGNORANT
WHAT YOU CAN GET OUT OF SOCIAL MEDIA IS ONLY LIMITED BY THE LIMITS OF YOUR UNDERSTANDING.
BE INVOLVED!
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MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
GET COMFORTABLE WITH BEING UNCOMFORTABLE
LEARN A NEW SOCIAL MEDIA TOOL - TRY SOCIALBRO
HIRE SOMEONE AND GIVE THEM TRUST
DECIDE TO SHARE YOUR STORIES VIA BLOGGING
TALK TO 5 NEW SOCIAL MEDIA STRANGERS EVERY DAY
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MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
DO MORE THAN YOU EVER DID
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TAKE THE SIMPLEST EMAIL NEWSLETTER TEMPLATE FROM CONSTANT CONTACT AND SEND A MESSAGE TO YOUR LIST:
• 3 THINGS YOU LEARNED IN 2013
• 3 THINGS YOU HOPE FOR 2014
• INVITE YOUR LIST TO JOIN YOU FOR AN EVENT OR JUST COFFEE
• STOP ALL “BUTS, WHAT IFS, ETC” READ THE WORDS OF BRUCE. FINISH NEWSLETTER, PRESS SEND.
MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
BE PERSISTENT
#PROTIP: AVOID THE TEMPTATION TO CONSTANTLY LOOK FOR BIG MARKETING CAMPAIGN IDEAS. YOU ONLY NEED ONE OR TWO OF THOSE A YEAR. YOUR BEST RESULTS WILL COME FROM PUMPING UP THE VOLUME AND EXECUTING FLAWLESSLY.
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MANA IONESCU . LIGHTSPANDIGITAL.COM . @MANAMICA . [email protected]
BE A LITTLE DATA OBSESSED
LOG ON TO YOUR GOOGLE ANALYTICS ACCOUNT
GO TO THIS LINK: HTTP://LDIG.IT/GADASHBOARD
SELECT YOUR WEBSITE
CLICK: “CREATE”
ENJOY YOUR DASHBOARD
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