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Getting  value  out  of  your  blog

Challenge:    Creating  content  that  drives  traffic

Solution:    Answer  questions  and  provide  value

What  is  the  #1  question    you  face  on  a  daily  basis?

How  much  does  home  care  cost?

Results:    How  much  does  home  care  cost  vs  all  other  posts

Organic  Entrances:  1564  vs  1305

Average  time  on  page:  3:15  vs  1:18

Unique  pageviews:  2940  vs  7,575

Results:    What  is  the  value  of  a  good  post?

•    Found  1564  times  from  organic  searches

•    Quality  leads  that  are  reading  the  post •    Estimated  $300-­‐500k  in  sales !

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Additional  Benefits:    • Become  a  trusted  resource  in  your  space  • Establish  a  relationship  with  potential  customers  

• You  get  to  own  the  conversation

Results:    More  Value…

What  questions  should  I  answer?  

Needs  Ideas?

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• Analytics  non-­‐branded  entrances  • Adwords  search  term  report  • Ask  your  staff/coworkers

Before  you  commit  to  a  post,  do  your  research.  !

• Test  the  question  you’re  looking  to  answer  on  Google.  How  competitive  are  the  results?    • Get  onto  to  Google’s  keyword  planner  tool.  How  many  people  are  actually  searching  for  this  term?

Do  your  research

• Am  I  providing  value  to  the  reader?  • Am  I  actually  answering  their  question?

Filters  while  writing  your  content

• Find  out  what  questions  your  potential  clients  are  asking.  

• Do  your  research.  • Start  writing  good  quality  content  that  people  will  get  value  out  of.

Summary

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New  York  Times  Article  -­‐  http://nyti.ms/LKbNje  Moz  Webinar  -­‐  http://bit.ly/1ioqXpI  

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Contact  :  keeganjm@gmail.com    

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