how to get your employees hooked on your referral … · how to get your employees hooked on your...
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How To Get Your Employees Hooked On Your
Referral Program Josh Willows, Broadbean EMEA
About Broadbean
2 © 2017 Broadbean
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One place for employees to start sharing and engaged
candidates to start exploring.
© 2016 CareerBuilder3
Your employee ambassador program with real recruitment value
Share
Hire people who are engaged with your company
and share your values.
Engage
Keep employees interested and engaged with real
rewards, fun and gamification.
Reward
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Why change now?
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Why should you focus on social media?
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• One average, 1 employee share
generates approximately 20
clicks on Facebook and Twitter
• An average employee advocate is
2x more trusted than a company
CEO
• Only 33% of candidates trust
brands, whilst 90% of candidates
trust recommendations from
people they know.
Employee Referrals – The facts
• #1 Source in Hiring Volume
• #1 Source for New Hire Quality
• Highest retention rate of all hires
• Strongest application to hire ratio
• Rated top source for diversity impact
• Best on the job performance of all hires.
8 Sources: Staffing.org 2011; Creating an Employee Referral Program: Guideline for Getting Started, Bersin by Deloitte, December 2013; Dr. John Sullivan and Associates research 2008-2011; The Shortest Path to Better Hires, Oracle 2013
A typical company Landscape
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15-20% of employees
will refer
15-20% wont refer
We want to leverage 60% that are winnable but
not actively referring
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Rewards of the hunt is the search for material resources and information
* Reward: Things, money, information
Rewards of the hunt
Rewards of the self is the searchfor intrinsic rewards of mastery,competence and completion
* Rewards: mastery, completion,competency or consistency
Rewards of the self
Rewards of the tribe is the search for socialrewards fueled by connectedness with other people
* Reward: Gratification from others
Rewards of the tribe
The Hooked Model - rewards
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Rewards of the hunt is the search for material resources and information
* Reward: Things, money, information
Rewards of the hunt
The hooked model - rewards
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What are Micro rewards?
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A case study
We’ve noticed that employees are driven by the anticipation of a potential reward. By making these rewards more obtainable it drives engagement. And with that a higher ROI.
We offer 2 ways to reward:1. Micro rewards for loyalty2. Micro reward for certain actions
Let’s start with the type of rewards you can offerYour employees!
Engage your employees with small rewards
Company gifts
Can be either vouchers or physical presents like t-shirts, lunches, lunch with the CEO
Integrated. Effortless. Simple.
Amazon & Starbucks vouchers vouchers
How nice is it to receive a cup of coffee? Simple and straight forward. A great way to say thanks!
Charity
Set a value on target to be reached for the employee and transfer the amount when target is reached.
Type of rewards
T
The loyalty rewards need to have a straight forward set up:
1. Levels. Create multiple moments (or levels) where your employees can receive rewards.
2. Intervals. Keep the intervals between the rewards consistent or make them incremental.
3. Reward. Choose the vouchers and the value of each reward and set them to each level.
TIP!: In general people tend to more motivated by smaller rewards that are with in reach. Set the reward too high and people might see the challenge to be too difficult.
Loyalty rewards
REWARD ACTIVITY
250 POINTS£3 cup of coffee
voucher
500 POINTS£3 cup of coffee
voucher
750 POINTS £10 Amazon
HOW TO EARN POINTS
Share 10 POINTS
Click 1 POINT
High five 10 POINTS
Invite colleague to
SR25 POINTS
Referral applies100 POINTS or
REWARD
Referral is invited for
1st interview
250 POINTS or
REWARD
USER CASE
10 shares 100 points
200 clicks* 200 points
2 applications 200 points
Invited colleague 25 points
Interview 250 points
TOTAL 775 POINTS
Costs £26 + hire bonus
*On average every post on Twitter-Facebook-Linkedin
receives 20 clicks
REWARD RESULTS
100 POINTS
Referral is invited for
1st interview£10 Amazon
Referral is hired Hire bonus
Referral applies
Rewards
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Summary
• The candidate market place is changing• Your employees have the potential to reach a
huge range of passive candidates. • Having a referral fee might not be enough, you
need to think about how you incentivise candidates more regularly
• The more frequent the rewards, the more engagement you will get from your employees.
Josh Willows, Broadbean EMEA
www.linkedin.com/in/joshwillows
@JoshBroadbean
+44(0)20 7855 4175