how to get yourself noticed and make progress in pr
DESCRIPTION
Whether you are at the beginning, middle or towards the end of your career, working in PR means working on your personal reputation and recognition, in order to progress. This presentation deals with the strategies you can adopt to make sure you get where you want to be, stay visible and demonstrate the quality and value of what you do. For more information, please visit www.ignitepr.org.ukTRANSCRIPT
Managing Impressions, Managing Management:
How to get yourself noticed and make progress in PR
In association with
@edelside
RECRUITMENT FACT
VS
recruitment
fantasy
fairies live in a fantasy world
PR PROFESSIONALS CAN’T AFFORD TO
LET’S SEPARATE
RECRUITMENT
FACT
from
recruitment
fantasy
in the world of PR no
ethnic minority groups are
underrepresented and we
all eat cake on Fridays....
recruitment
fantasy
RECRUITMENT
FACT7.9%
ethnic minorities
RECRUITMENT
FACT(.......the cake thing might be true)
recruitment
fantasy
PEOPLE HIRE
PEOPLE JUST LIKE THEM
RECRUITMENT FACT
TO GET HIRED YOU HAVE TO
REDUCE THE RISK
RECRUITMENT FACT
recruitment fantasy
some day my job will come
HOW
TO
GET
HIRED
RECRUITMENT
FACT
33applications = 1 interview
recruitment
fantasy
My extensive PR
knowledge and
experience is all anyone
cares about
IT’S NOT WHATYOU KNOW, BUT WHO YOU KNOW
RECRUITMENT FACT
recruitment fantasy
spelling doesn’t matter
POOR ENGLISH IS THE NUMBER 1 REASONAPPLICATIONS ARE REJECTED
RECRUITMENT FACT
recruitment fantasy
if I don’t
show, no
one will
know
HOW
TO
GET
HIRED
RECRUITMENT
FACTEVERY TIME YOU FAIL TO TURN UP TO AN INTERVIEW, A KITTEN DIES
recruitment fantasy
as long as I
get there, it
doesn’t
matter if
I’m a wee
bit late
YOUR TIME IS NOT MORE IMPORTANT THAN THE RECRUITER’S
RECRUITMENT FACT
recruitment fantasy
my unusual
style proves I’m
really creative,
and an
individual
PEOPLE WHO DON’T DRESS APPROPRIATELY, DON’T GET THE JOB
RECRUITMENT FACT
recruitment fantasy
as long as I have
the right
experience that’s
all that matters
CULTURAL FIT IS JUST AS IMPORTANT
RECRUITMENT FACT
don’t let
fairies fool
you
STICK TO THE
FACTS
Jorgen SundbergIgnite PREdelman London7 September 2011
“Your Personal Brand Is
What People Say About
You When You’re Not In
the Room.”
Why Personal Branding?
• Information
• The ‘new’ economy
• Ownership
• Differentiation
3 Steps to Personal Branding
• Uncover
• Develop
• Communicate
Uncover: Value Creation
• What value do you provide?
• How does it help people?
Uncover: Target Audience
• Whom do provide value for?
• Demographics, location, economic status
Uncover: Your Unique Selling Points
• What makes you stand out?
• Your Passions
• Key Attributes
Introspection - Authentic
Develop: Personal Brand Statement
• Value proposition
• Target audience
• Unique Selling Point(s)
“If you don’t have the headline,
you don’t have the story”
Example Personal Brand Statements
“I help companies make the most of talent. I marry the sublime with the systematic — allowing for change with a focus on implementation.” – Business Consultant
“I energize, focus and align manufacturing organizations, resulting in sustainable acceleration of processes, reduction in waste, and growth of profits.” - Consultant
“Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help my customers to realize their financial dreams.” – Financial Consultant
“Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance.”
– Consultant
“I help thought leaders write great books in just 90 days. 300 satisfied clients so far...” – Trainer
“I love collaborating with forward-focused corporate leaders who know where they’re going.” –Executive Coach
Communicate: Social Media
Personal Branding System
Microblogging
Sharing content
Driving traffic
Socialising
Community
Building
Driving traffic
Thought Leadership
Driving traffic
Networking
Community Building
Showcase videos
Driving traffic
Your web site /
blog
Thought
Leadership
Driving traffic
Showcase
pictures
Driving traffic
Thought
Leadership
Driving traffic
Events
• Local
• Real people
• Best place for networking
• Find or found
Strategy for Social Media
• Purpose
• Target audience
• Content creation & curation
• Give to gain
• Sell in moderation
The Way Forward
• Authentic?
• Consistent
• Giver’s gain
• Strategy/tactics
• Not a sprint…
“Be Yourself –everyone else is already taken”
JORGEN SUNDBERG@jorgensundberg
Managing Impressions, Managing Management:
How to get yourself noticed and make progress in PR
In association with
@edelside