How To Give Google What It Wants

This week, I’m going to cover how you can find out what Google would like your site to be about.

So here is an exercise: go to your website and have a look at some of the words on your page or perhaps your page title. Type in your main topic into the Google search box, then scroll down to the bottom of the page and see what the related searches are. That’s what Google would like to see on your website where relevant.

Here is how to do it So let’s just take an example. We would search for “office equipment” – that might be a search phrase. And then, we will scroll down to the bottom of the page and we will see what the related phrases are. Now, if I was in that business and I had any of these related searches, then I will be making sure that I make one page per related topic and then I’ll make sure these are findable with my navigation structure on my website. That way, Google is getting a really good feel for what your site is about and it’s relevant.

The next step The next step of course is to put really useful content on each page (pictures of what the page is about, descriptions, specifications, a clear call to action of what you’d like people to do) and now you’re cooking. You’ve got a good website with good SEO that is valuable for a human. You might even get the phone to call or forums filled out or someone ordering something if you keep doing this. If you could do this 10 times a week, you would end up with a huge website in just one year from now.

So go and do the exercise. Go to Google, type in the phrase that describes your business in the same sort of detail that someone searching for your business would use. Scroll down to the bottom of the page and see what the related terms are, and start building out your website.