G I V E S N A P C H AT A J O BH O W T O

S N A P C H AT M A K E S M E F E E L O L D .

O U T O F 1 0 0 M I L L I O N D A I LY U S E R S :

• 26 million = 13-17 y/o

• 37 million = 18-24 y/o

• 23 million = 25-34 y/o

*According to Snapchat’s ad page

S P E A K T H E I R L A N G U A G E

F R E Q U E N C Y O F P O S T S

C H A L L E N G E # 1

T H E “ P R E T T Y C A M P U S ” T R A PC H A L L E N G E # 2

G E T I N T E N T I O N A L A B O U T S N A P C H AT

H O W T O

W H AT D O Y O U W A N T P E O P L E T O U N D E R S TA N D A B O U T Y O U R S C H O O L ?

A S K Y O U R S E L F :

A N Y T H I N G R E A L LY I N T E R E S T I N G T H AT P E O P L E M I G H T N O T K N O W A B O U T Y O U R S C H O O L

S O M E T H I N G T H AT C A N B E H A R D T O C A P T U R E O R D E M O N S T R AT E D U R I N G A R E G U L A R W A L K I N G T O U R

ACTIVITY #1

SCAVENGER HUNTS

Pick a Date Pick Prizes Promote

Hide Prizes Post Hints

Wait

Optional: Act like paparazzi

A L U M N I S N A P C H AT TA K E O V E R S

S N A P C H AT TA K E O V E R S

• Create guidelines

• Choose someone trustworthy and Snapchat savvy

• Set up a date and time

• Send guidelines

• Send reminder

• Watch the magic happen

E L E M E N T S O F A G R E AT S N A P C H AT I N I T I AT I V E

• They feel spontaneous and fun

• You’re only asking for ENGAGEMENT -- no selling!

• There’s a combination of photo and video

• Frequent posting.

A C T I V I T Y # 2 : H O W C A N Y O U H E L P P E O P L E E X P E R I E N C E Y O U R S C H O O L T H R O U G H V I D E O S A N D P H O T O S T H AT P U T T H E M I N T H E A C T I O N ?

H O W T O G I V E S N A P C H AT I N I T I AT I V E S L E G S

• Download the story -- quick, do it in 24 hours!

• Set it to music

• Make it available to other departments (YouTube playlist)

• Refer to it as appropriate (commencement speakers,

• Link to it in alumni magazine (augmented reality)

J O Y U Y E N O . C O M / S N A P C H AT

J U Y E N O @ B E N T L E Y. E D U / / B E N T L E Y _ U

@ J O Y U Y E N O