How to go viral?

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  1. 1. HOW TO GO VIRAL? Proven ways to get people talking Based on a publication of Gregory Ciotti
  2. 2. HOW TO GO VIRAL? Proven ways to get people talking Based on a publication of Gregory Ciotti
  3. 3. HALFWAY, OREGON VS HALF.COM Based on Buzz marketing by Mark Hughes via http://www.sparringmind.com/viral-content/
  4. 4. BUTTONS TO BE PUSHED
  5. 5. Taboo BUTTONS TO BE PUSHED
  6. 6. Taboo Unusual BUTTONS TO BE PUSHED
  7. 7. Taboo Unusual Outrageous BUTTONS TO BE PUSHED
  8. 8. Taboo Unusual Outrageous Hilarious BUTTONS TO BE PUSHED
  9. 9. Taboo Unusual Outrageous Hilarious Remarkable BUTTONS TO BE PUSHED
  10. 10. Taboo Unusual Outrageous Hilarious Remarkable Secrets BUTTONS TO BE PUSHED
  11. 11. Definition: Labeled by a society as improper, unacceptable, prohibited, or profane. TABOO Taboo Unusual Outrageous Hilarious Remarkable Secret
  12. 12. Definition: Not usual, common, or ordinary; uncommon in amount or degree; exceptional. UNUSUAL Taboo Unusual Outrageous Hilarious Remarkable Secret
  13. 13. Definition: Passing reasonable bounds, shocking, unconventional, extravagant. OUTRAGEOUS Taboo Unusual Outrageous Hilarious Remarkable Secret
  14. 14. Definition: Arousing great merriment; funny. HILARIOUS Taboo Unusual Outrageous Hilarious Remarkable Secret
  15. 15. Definition: Notable, extraordinary, worthy of notice or attention. REMARKABLE Taboo Unusual Outrageous Hilarious Remarkable Secret
  16. 16. Definition: Kept from the knowledge of any but the initiated or privileged. SECRET Taboo Unusual Outrageous Hilarious Remarkable Secret
  17. 17. BUT WAIT! THERES MORE! Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman
  18. 18. Viral style features BUT WAIT! THERES MORE! Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman
  19. 19. Viral style features Emotional response BUT WAIT! THERES MORE! Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman
  20. 20. Viral style features Emotional response Positive content BUT WAIT! THERES MORE! Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman
  21. 21. Viral style features Emotional response Positive content Articles viewed as useful in practice BUT WAIT! THERES MORE! Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman
  22. 22. Viral style features Emotional response Positive content Articles viewed as useful in practice BUT WAIT! THERES MORE! Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman
  23. 23. VIRAL-INCITING TYPES OF EMOTIONS Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman
  24. 24. Awe VIRAL-INCITING TYPES OF EMOTIONS Rare Treatment Is Reported to Cure AIDS Patient The Promise and Power of RNA Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman
  25. 25. Awe Anger VIRAL-INCITING TYPES OF EMOTIONS Rare Treatment Is Reported to Cure AIDS Patient The Promise and Power of RNA Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman What Red Ink? Wallstreet Paid Hefty Bonuses Loan Titans Paid McCain Adviser Nearly $2 Million
  26. 26. Awe Anger Surprise VIRAL-INCITING TYPES OF EMOTIONS Rare Treatment Is Reported to Cure AIDS Patient The Promise and Power of RNA Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman What Red Ink? Wallstreet Paid Hefty Bonuses Loan Titans Paid McCain Adviser Nearly $2 Million Passion for Food Adjusts to a Fit Passion for Running Pecking, but No Order, on Streets of East Harlem
  27. 27. Awe Anger Surprise Anxiety VIRAL-INCITING TYPES OF EMOTIONS Rare Treatment Is Reported to Cure AIDS Patient The Promise and Power of RNA Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman What Red Ink? Wallstreet Paid Hefty Bonuses Loan Titans Paid McCain Adviser Nearly $2 Million Passion for Food Adjusts to a Fit Passion for Running Pecking, but No Order, on Streets of East Harlem For Stocks, Worse Single-Day Drop in Two Decades Home Prices Seem Far from Bottom
  28. 28. Awe Anger Surprise Anxiety Joy VIRAL-INCITING TYPES OF EMOTIONS Rare Treatment Is Reported to Cure AIDS Patient The Promise and Power of RNA Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman What Red Ink? Wallstreet Paid Hefty Bonuses Loan Titans Paid McCain Adviser Nearly $2 Million Passion for Food Adjusts to a Fit Passion for Running Pecking, but No Order, on Streets of East Harlem For Stocks, Worse Single-Day Drop in Two Decades Home Prices Seem Far from Bottom Wide-Eyed New Arrivals Falling in Love with the City Tony Award for Philanthropy
  29. 29. Awe Anger Surprise Anxiety Joy VIRAL-INCITING TYPES OF EMOTIONS Rare Treatment Is Reported to Cure AIDS Patient The Promise and Power of RNA Based on What Makes online Content Viral? by Jonah Berger and Katherine L. Milkman What Red Ink? Wallstreet Paid Hefty Bonuses Loan Titans Paid McCain Adviser Nearly $2 Million Passion for Food Adjusts to a Fit Passion for Running Pecking, but No Order, on Streets of East Harlem For Stocks, Worse Single-Day Drop in Two Decades Home Prices Seem Far from Bottom Wide-Eyed New Arrivals Falling in Love with the City Tony Award for Philanthropy
  30. 30. EXAMPLE: JC PENNEY KETTLE
  31. 31. EXAMPLE: JC PENNEY KETTLE
  32. 32. EXAMPLE: JC PENNEY KETTLE
  33. 33. NOW ITS YOUR TURN!