how to grow business and thrive with social media
Post on 21-Oct-2014
2.095 views
DESCRIPTION
Companies that ‘get’ social media are growing rapidly and effectively stealing market share from those that are slow to adapt. But marketers are only now beginning to separate fact from fiction. In this presentation, we walk through the steps required to build a social strategy and share examples of how Nimsoft has grown its audience, increased engagement, and helped drive demand generation using social media. For more information, visit: http://www.nimsoft.com.TRANSCRIPT
@andrewspoeth | #nfluence 1
@andrewspoeth | #nfluence
How To Grow Business And Thrive With Social Media
@andrewspoeth | #nfluence
Everybody is talking about social media.
3
@andrewspoeth | #nfluence
Number of searches for “Social Media” in Google
@andrewspoeth | #nfluence
@andrewspoeth | #nfluence
@andrewspoeth | #nfluence
…oops
@andrewspoeth | #nfluence
@andrewspoeth | #nfluence
@andrewspoeth | #nfluence
Social media audience growth at Nimsoft
150 -> 850
@andrewspoeth | #nfluence
Social media audience growth at Nimsoft
@andrewspoeth | #nfluence
Social media growth at Nimsoft
0
2000
4000
6000
8000
10000
12000Audience Metrics
0
2000
4000
6000
8000
10000
12000
14000Engagement (Passive)
0
200
400
600
800
1000
1200
1400Engagement (Active)
time time time
@andrewspoeth | #nfluence
Nimsoft ranked among ITSM vendors ‘most influential online’:
www.theitsmreview.com/vendors
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
Opportunity Knocks
Individuals and enterprises alike can grow brand awareness and credibility using social media.
14
Social Media for Personal BrandSocial Media for the Enterprise
@andrewspoeth | #nfluence
5 STEPS TO SOCIAL MEDIA SUCCESS FOR THE ENTERPRISE
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
1. Build a Roadmap
16
• Decide what to track and why
• Do a reality check• Set goals and targets
• Get the team on board
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
2. Grow Your Audience
17
• LinkedIn Company Profile and Group
• Twitter• Facebook• Cross-Promote
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
3. Increase Engagement
• Active vs. Passive engagement• Build relationships• Produce relevant and remarkable content
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
4. Generate Leads
• Direct vs. Indirect lead generation• Open up content where possible• Blog opportunity
@andrewspoeth | #nfluence
5. Think like a publisher
July Aug. Sept. Oct. Nov.
@andrewspoeth | #nfluence
Publish Regularly and Leverage Advocates
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
How to Grow Business and Thrive with Social Media
1. Draw the Roadmap
2. Grow your Audience
3. Increase Engagement
4. Generate Leads
5. Think Like a Publisher
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
How to Grow Business and Thrive with Social Media
1. Draw the Roadmap
2. Grow your Audience
3. Increase Engagement
4. Generate Leads
5. Think Like a Publisher
@andrewspoeth | #nfluence
Which social networks do you use professionally?
@andrewspoeth | #nfluence
Social Network Usage (online survey)
27% 22%35% 39%
25%
Twitter Facebook LinkedIn groups YouTube/Slideshare Blogs
Q. Do you use this channel to find information (on ITSM and/or monitoring)?
@andrewspoeth | #nfluence
3 THINGS YOU CAN START THIS WEEKTO MAKE SOCIAL MEDIA SUCCESS YOUR OWN.
@andrewspoeth | #nfluence
1. Tune up your social profile
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
Tune up your social profile
• Decide on social channels / personal vs. professional
• Importance of bio
• Consistent photo
• Link between your profiles for cross promotion
• Explore smaller networks, e.g. Focus.com, Slideshare
@andrewspoeth | #nfluence
Not all networks are created equal
Real-time sharing industry news, and quick response to questions and news
Position yourself as a thought leader
Media library / How-to’s / EntertainmentAdditional distribution through Tube Mogul, iTunes, etc.
Content hub, consolidate and reference other channels. Part of website and key driver of inbound organic search traffic (SEO)
Communication among community. Personable side of your brand.
Channel Content Strategy
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
Maximizing LinkedIn
• Post regular status updates
• LinkedIn groups
• LinkedIn apps to promote your blog, Slideshare presentations and reading list
30
@andrewspoeth | #nfluence
2. Listen
2. Listen
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
Listen for Social Media Effectiveness
• Find the true influencers
• Keywords that matter• Cut through the clutter with Twitter lists
• Tools: Hootsuite, Twitter Search, Klout, Followerwonk, etc.
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
Market Intelligence
Q. What are my competitors talking about?Q. What’s happening in our industry, this week?Q. What are people saying about our brand?Q. Which blogs are publishing articles on the topics that matter to my customers?Q. Who are the biggest influencers in my market?
@andrewspoeth | #nfluence
2. Listen
3. Engage
@andrewspoeth | #nfluence@andrewspoeth | #nfluence
Engage
• Connect • Comment on blog posts
• Share your expertise• Ask questions
@andrewspoeth | #nfluence
Think like a publisher
July Aug. Sept. Oct. Nov.
@andrewspoeth | #nfluence
Blogs Position for Thought Leadership
@andrewspoeth | #nfluence
Blogs Position for Thought Leadership
@andrewspoeth | #nfluence
Tweak Profile. Listen. Engage.
@andrewspoeth | #nfluence
Tweak Profile. Listen. Engage...
@andrewspoeth | #nfluence
Connect.Listen.Engage.Share.
@andrewspoeth | #nfluence
Social Media Magic?
@andrewspoeth | #nfluence
Thank You