how to grow in recession
DESCRIPTION
Growth consultant Mike Perry of Mike Perry and Associates in South Africa presented this thought-provoking talk at the October 2009 conference.TRANSCRIPT
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1Confidential
From Big Idea To Implementation Excellence
Strategic Execution In Changing Economic Times
(Or ... why the recession wont last forever and what you should be thinking and doing right now!)
17th October 2009
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2Confidential
Big strategic ideas are plentiful. It’s execution of
these ideas that’s difficult. In the year 2000, 20%
of CEO’s of the top 200 USA companies left early
and involuntarily because of failure to
successfully execute agreed strategies.
Source: Ram Charan
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3Confidential
The Global Economic Crisis
… South Africa followed in about
August 2008
... was triggered by the USA coming off it’s December 2007 peak.
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4Confidential
What Is Strategic Execution In Tough Times?
Rapid reaction.
Tough decisions.
Look ahead at all times
Because sunny times will
always follow!
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5Confidential
Meanwhile Never Forget …
The bike race is won in the mountains.
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6Confidential
Riding In The Mountains Is About Planning & Attitudes
Future cycle phases
August ‘08
August ‘09 April 2011
July 2013
May 2014
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7Confidential
Winning In The Mountains
Needed … a keen sense of competitive anticipation; know when to switch gears!
Move fast: Cost Cash Re-budget
Focused execution:
Sales Frequent
measurement How have
customers changed?
Take initiative now
Set new rules of the game
Theme 1 Theme 2 Theme 3 Theme 4
“10 months” “12 months” “15 months”
First to the summit
“20 months”
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The Growth Imperative for District 74 Southern Africa
8Confidential
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Southern Africa Long-Term Trends
Green line = number of clubs Red line = number of membership payments
Note: each member pays 2 x per year (6-monthly
subs to USA)
9Confidential
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Southern Africa Number of Clubs
10Confidential
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India Number of Clubs
11Confidential
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UAE Number of Clubs
12Confidential
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SW Australia Number of Clubs
13Confidential
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Southern Africa Long-Term Trends
Green line = number of clubs Red line = number of membership payments
Note: each member pays 2 x per year (6-monthly
subs to USA)
14Confidential
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15Confidential
The Drive For Self Improvement
“During tough economic times in the USA, full-time
programme enrollment increases, part-time
weakens and some companies reduce executive level
education. In South Africa, where MBA’s are mostly
part-time, we are on a 20-year positive cycle and the
last 2 years have both shown growth.”
Source:Business School Dean
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16Confidential
Never Forget …
The bike race is won in the mountains
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17Confidential 17Confidential
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18Confidential 18Confidential
Questions Facilitators for Group 1-5
Facilitators for Groups 6-10
What is preventing us from growing?
Why should we grow?
Where will we get (people) capacity from, in order to grow?
How do we convert more enquiries / leads to members?
How do we retain more members?