how to grow local business through deals

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B R O U G H T TO Y O U B Y S AV E C I T Y. C O M

S AV E C I T Y I S A M A R K E T I N G P R O G R A M F R O M C A P I TO L B R O A D C A S T I N G T H AT O F F E R S A WAY

F O R Y O U TO AT T R A C T N E W L O C A L , C O N N E C T E D C U S TO M E R S A N D D R I V E L O N G T E R M VA L U E F O R

Y O U R B U S I N E S S .

How to grow your local business through deals?


By the Numbers

• New Trial - 53% of users tried a business or service specifically because of the deal offered 53%

• Repeat Business - At least 23% stated they continued using the business after the deal was redeemed23%

• Offer Matters – Anything below 50% exponentially effects results negatively50%

Source: ConsumerSearch.com & Forsee Results Survey 2012


How deals help grow your business?

Increase exposure

Increase customers

Increase sales


Top 3 Marketing Outcomes From Deals Strategy

Increase net-new customers 31% of daily deal buyers said they were new customers

Trigger “comeback” action from former or non- frequent customers 27% of daily deal buyers that purchased were infrequent

customers

Build loyalty with current customers 38% of deal redeemers are frequent customers and went on to

continue purchasing without a future deal

Source: Forsee Results Survey 2012


Debunking Deal Site Myths

68% of daily deal buyers returned to the establishment even without another discount

53% of daily deal buyers went on to become regular customers

67% of daily deal buyers for restaurants said they returned to the restaurant where they had previously used a daily deal

48% of daily deal buyers for restaurants were new customers, and 83% ended up recommending the restaurant to family or friends

Source: ConsumerSearch.com & Technomic Research


Not All Discount Channels Are Alike

Group Buying

Brand Awareness and Pre-Sales

User pays upfront/Revenue Split

After Discount

Measureable

Online Advertising

Brand Awareness & Targeted, Traffic

Generator

User pays merchant when buying/Fee-based exposure

Measureable: Not 1:1

Print Ads/Coupo

ns

Brand Awareness

User pays merchant when

buying/Merchant pays for creation and

distribution

Limited Measurability

Mobile Deal Site

Brand Awareness and Mobile Availability for

Instant Action

User pays merchant and merchant pays

small fee for conversion

Measureable


How to prepare for your deal?

Prepare for volume Ensure you are staffed for increase in traffic Ensure you have inventory to fulfill

Train your staff How it works? What to expect? How to upsell?

Cross promote the deal along with deal site promos Place on your website Enter in your e-newsletter Update social media sites: Twitter & Facebook


5 Easy Ways to Maximize a Deals Strategy

1. Create customer follow up plan2. Sign them up for your e-newsletter or mailing list

3. Acquire them as fans and followers on Facebook & Twitter

4. Ask for an online review – Google, Yelp, others

5. Create a special follow up offer to thank them and bring them back


How to upsell a “Deals” Customer?

Prepare an upsell offer that compliments your deal

Coach your staff on how to engage and offer the upsell opportunity

Be specific in your ask-- Avoid “Can I get you anything else?”

Assure your customer that he/she is making a good choice with this upsell item

Thank your customer for coming in and invite them back


Deal Strategy Summary

Deals are a good way to drive business

Lots of options – review and understand details and what works best for your business

Prepare for your deal – inventory, training & promotion

Create a follow up loyalty plan

Try it – innovation and experimentation are keys to business success


Thanks

To schedule your Save City Deal, please email us [email protected]

how to grow local business through deals

Real Estate