How To Grow Your Business

Brian Halligan

@bhalligan

Who Moved My Customers?

7 Step Hyper-Growth Plan

Organizing For Success

Entrepreneur Economics

What’s HubSpot?

Traditional Marketing

Traditional Marketing Is Dead

800-555-1234

Annoying

Salesperson

The Market Is Here Now

Outbound Marketing

• Telemarketing

• Trade shows

• Direct mail

• Email blasts

• Print ads

• TV/radio ads

Inbound Marketing

• SEO / SEM

• Blogging

• Social Media

• RSS

• Free tools/trials

• Viral videos

6

Transformation

7 Step Hyper-Growth Plan

• Conformity Reigns…Exceptions Rule

Step 1

Step 2

Step 3

• 8 Marketing Tips From An Olympic

Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

Step 4

Step 5

• Valuable

• Easy

• Prominent

• Action Oriented

Step 6

Step 7

Organizing For Success

Modern Marketing “Machine”

GraderBlog IM.com SEOPaid $$

HubSpot Landing Page

Leads

Qualified

Leads

Demos / Customers

Social

Un-Qualified

Leads

Scoring

Nurturing

Did not buy

D

A

R

C

Digital Citizen

Analytical

Reach

Content Creator

What About PR?

…Be Yourself

…Remember Your Parents

DNA Changes

Entrepreneur Economics

1950 - 2000 2000 - 2050

Opportunity

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100%

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Who Is HubSpot?

28

0

500

1000

1500

2000

2500

1. Industry Standard

2. It Works

MIT study shows:

HubSpot customers get

4.2 times more leads

after using HubSpot for

5 months

3. Thought Leaders

Learn More

www.hubspot.com/demo