how to grow your business with social media in 2017

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© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Agenda

• Meet Ria Boyce!• Why is social so awesome?• Social channels• Paid vs. Organic• Can we expect to make money?

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

About the presenterRia Boyce - Social Media [email protected]

● Over 5 years experience with SEO, SEM and Social Media Marketing

● Before joining Deluxe this past year, Ria was at Lewis PR managing a variety of clients in need of SEO/SEM and Social Media Marketing

● When Ria is not running online ads she enjoys spending time with her two daughters and a good glass of Sauvignon Blanc.

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Why is Social Media Awesome?

• Drives traffic• Helps SEO• Relationship building

• learn from consumers and industry• Direct connection with cunsumers

• responsive • direct line of communication

• Ability to target and retarget • Your competition is social• Brand loyalty

Additional section sub-divider colors are available in the Slide Layouts – Gold, Orange and Plum. Click the bottom of the New Slide button and select the appropriate layout from the New Slide gallery.

Note: This textbox will not appear on your slide when projected.Social Platforms

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Facebook

• Biggest user base• 890 million daily active users • ⅓ of users are in the United States

• Average Facebook user spends an average of 55 minutes a day

• Paid placements• affordable ads

• Targeting capabilities• interests, behaviors, and lookalikes

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Facebook Targeting

• Custom Audiences• Locations• Age• Demographics• Languages• Interests and/or behaviors• Connections

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Facebook Ads

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

LinkedIn

• Biggest professional network• over 313 million members in over

200 countries• Over 2 million companies have

LinkedIn business pages• LinkedIn members rank more

predominantly on Google = More visibility

• Powerful tool for finding clients

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

LinkedIn Targeting

• Location• Company

• name• size• industry

• Job• title• function• seniority

• Skills• School

• degree• fields of study

• Gender/Age• Years of experience

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

LinkedIn Ads

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Twitter

• 319 million monthly active users• Real-time social platform• Instant feedback

• communication and broadcasting tool• Paid placements

• driving traffic• targeting influencers• affordable ads

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Twitter Targeting

• Keywords• Hashtags• Location• Interest targeting• Tailored audiences• Follower targeting• Demographics

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Twitter Ads

Additional section sub-divider colors are available in the Slide Layouts – Gold, Orange and Plum. Click the bottom of the New Slide button and select the appropriate layout from the New Slide gallery.

Note: This textbox will not appear on your slide when projected.Organic and Paid Social

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Organic Social

• Organic social content should be helpful, captivating, informative, and represent your brand.

• Brand awareness• Infographics• Videos• Blog articles• Reviews

• Engagement with fans• fans help your credibility• fans help paid ad performance

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Paid Social

• Instant exposure• Open top of sales funnel

• more reach• Advanced targeting• Cost effective• Lead focused• More Data

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Organic and Paid

• A strategic combination of both works best

• Organic efforts to stay engaged with your community• builds loyalty and trust

• Paid efforts for fast results• promotions• seasonality• new eyes

• Organic helps promote paid exposure and lower CPCs

Additional section sub-divider colors are available in the Slide Layouts – Gold, Orange and Plum. Click the bottom of the New Slide button and select the appropriate layout from the New Slide gallery.

Note: This textbox will not appear on your slide when projected.Should you expect sales?

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Immediate PurchaseInstagram Pinterest

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Proper tagging

• Organic and Paid efforts• Google Analytics?• UTM codes

• CRM integrations• Cross Selling Initiatives

• csv. downloads• FB lead ads• Twitter cards• Contact forms

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Research and Consideration

• Forbes recent study found that 81% of participants agreed that recommendations from social connections impacted purchases

• 78% of people say social posts from companies influence their buying decisions

• Ability to hear what people are saying about your brand and competitors

• Use listening tools• engage, connect, and earn trust• socialmention.com

• Introducing new products and services

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Call to Action

SCORE: An OverviewYour Business Success is Our Success!Mission:Foster vibrant small business communities through mentoring and education.Facts

• 10,000+ volunteer across more than 300 chapters across the U.S.• Over 1 million hours of service donated by volunteers• Since 2009*: o 300,000+ Businesses Startedo 350,000+ Jobs Createdo 300,000+ Businesses Increased Revenue

*Source: Gallup & Price Waterhouse Cooper SCORE Client Outcomes Survey 2009 - 2013

Who Does SCORE Help?

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• Templates & Tools - Articles, assessments, outlines, templates, and other resources that you can use to learn and implement new strategies

• SCORE LIVE Webinars - Live ,1-hour presentations by mentors and partners on a variety of small business topics and trends

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delivered to your inbox

Why SCORE Works

Mentoring provides improved chances for startup and success through one-on-one business coaching.

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Workshops provide training on critical topics in an environment where you can learn from experts and like-minded entrepreneurs.

Online Resources can be your playbook to provide step-by-step outlines for small business strategies.

Get Started TodayDon’t Wait.Visit www.score.org to:

▪ Start or grow your business▪ Become a SCORE volunteer

Connect with Us:▪ Text SCOREMENTORS to 22828 - get free business tools

delivered to your inbox.▪ Visit www.score.org/connect to like and follow us on

social media