how to grow your business with social media in 2017
TRANSCRIPT
© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.
Agenda
• Meet Ria Boyce!• Why is social so awesome?• Social channels• Paid vs. Organic• Can we expect to make money?
© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.
About the presenterRia Boyce - Social Media [email protected]
● Over 5 years experience with SEO, SEM and Social Media Marketing
● Before joining Deluxe this past year, Ria was at Lewis PR managing a variety of clients in need of SEO/SEM and Social Media Marketing
● When Ria is not running online ads she enjoys spending time with her two daughters and a good glass of Sauvignon Blanc.
© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.
Why is Social Media Awesome?
• Drives traffic• Helps SEO• Relationship building
• learn from consumers and industry• Direct connection with cunsumers
• responsive • direct line of communication
• Ability to target and retarget • Your competition is social• Brand loyalty
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Note: This textbox will not appear on your slide when projected.Social Platforms
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• Biggest user base• 890 million daily active users • ⅓ of users are in the United States
• Average Facebook user spends an average of 55 minutes a day
• Paid placements• affordable ads
• Targeting capabilities• interests, behaviors, and lookalikes
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Facebook Targeting
• Custom Audiences• Locations• Age• Demographics• Languages• Interests and/or behaviors• Connections
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• Biggest professional network• over 313 million members in over
200 countries• Over 2 million companies have
LinkedIn business pages• LinkedIn members rank more
predominantly on Google = More visibility
• Powerful tool for finding clients
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LinkedIn Targeting
• Location• Company
• name• size• industry
• Job• title• function• seniority
• Skills• School
• degree• fields of study
• Gender/Age• Years of experience
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• 319 million monthly active users• Real-time social platform• Instant feedback
• communication and broadcasting tool• Paid placements
• driving traffic• targeting influencers• affordable ads
© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.
Twitter Targeting
• Keywords• Hashtags• Location• Interest targeting• Tailored audiences• Follower targeting• Demographics
Additional section sub-divider colors are available in the Slide Layouts – Gold, Orange and Plum. Click the bottom of the New Slide button and select the appropriate layout from the New Slide gallery.
Note: This textbox will not appear on your slide when projected.Organic and Paid Social
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Organic Social
• Organic social content should be helpful, captivating, informative, and represent your brand.
• Brand awareness• Infographics• Videos• Blog articles• Reviews
• Engagement with fans• fans help your credibility• fans help paid ad performance
© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.
Paid Social
• Instant exposure• Open top of sales funnel
• more reach• Advanced targeting• Cost effective• Lead focused• More Data
© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.
Organic and Paid
• A strategic combination of both works best
• Organic efforts to stay engaged with your community• builds loyalty and trust
• Paid efforts for fast results• promotions• seasonality• new eyes
• Organic helps promote paid exposure and lower CPCs
Additional section sub-divider colors are available in the Slide Layouts – Gold, Orange and Plum. Click the bottom of the New Slide button and select the appropriate layout from the New Slide gallery.
Note: This textbox will not appear on your slide when projected.Should you expect sales?
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Immediate PurchaseInstagram Pinterest
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Proper tagging
• Organic and Paid efforts• Google Analytics?• UTM codes
• CRM integrations• Cross Selling Initiatives
• csv. downloads• FB lead ads• Twitter cards• Contact forms
© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.
Research and Consideration
• Forbes recent study found that 81% of participants agreed that recommendations from social connections impacted purchases
• 78% of people say social posts from companies influence their buying decisions
• Ability to hear what people are saying about your brand and competitors
• Use listening tools• engage, connect, and earn trust• socialmention.com
• Introducing new products and services
SCORE: An OverviewYour Business Success is Our Success!Mission:Foster vibrant small business communities through mentoring and education.Facts
• 10,000+ volunteer across more than 300 chapters across the U.S.• Over 1 million hours of service donated by volunteers• Since 2009*: o 300,000+ Businesses Startedo 350,000+ Jobs Createdo 300,000+ Businesses Increased Revenue
*Source: Gallup & Price Waterhouse Cooper SCORE Client Outcomes Survey 2009 - 2013
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Planning
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that”.• Feel confident knowing you have an experienced resource available for simple questions
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