Enable social sharing in emails — Email marketing providers most likely

have the option to enable a social sharing feature, which will allow your

readers to share it on their channels or forward to a friend. This can help

you attain significant growth for your list.

Add a sign up form on your Facebook page — Facebook is the world’s most

popular social media network. It’s important to include a sign up form

directly on your Facebook page to encourage visitors to provide contact

and other information. You can completely customize the form for your

page to capture the information you want or need for your email marketing

campaigns.

As an email marketer, growing your contact list is imperative to a successful

business. You cannot solely rely on business from your returning customers.

Growth for your business must also come from new customers. Here are a few

tips from SMTP.com to help you grow your email contact list.

HOW TO GROW YOUR EMAIL CONTACT LIST

#1 Brick and Mortar

# 2 Virtually

FUN FACTS

# 3 – Social Media

Collect email addresses at checkout — Have your employees ask customers for

their email addresses when they pass through check out. To add a little

encouragement behind this, hold an internal contest to see which employee

can collect the most email addresses. You can also have a section in your

self-checkout area which will allow your customers to sign up on their own.

17% of Americans create a new

email address every six months

59% of respondents are more likely to trust

brands that integrate social media.

29% of email marketing grew their list immensely by

offering a white paper or other premium content.

Discounts, coupons and sweepstakes helped

companies’ list growth by 29%.

The top three most important email marketing

initiatives for companies include increasing

subscriber engagement, improving segmentation

and targeting, and growing their opt-in email lists.

30% of subscribers change email

addresses annually

Add a pop up window on your site — This is often

seen on retail websites these days. As soon as you

head to the website you see a pop up that asks for an

email address and usually offers an incentive such as

10-15 percent off. Offering an incentive in the pop-up

window is a sure fire way to grow your list.

Present a webinar — Many companies host online

webinars as a way to share or demonstrate their

products or services. This is a very common (and

successful) way to build you list. By hosting a webinar

you are collecting your customer’s information that

can later be used for lead nurturing.

In their opt-out confirmations, 25% of email marketers told unsubscribers how

long it would be before they stopped receiving email, setting expectations and

potentially softening the negative effect of post-unsubscribe messages.

Hosting/presenting a webinar assisted 19% of email marketers when trying to grow their lists.

Build your lists at events — Are you holding a company event? Or attending

a trade show? These places are the perfect spot to boost you email lists.

Have tablets or laptops set up so that attendees can easily pop their

information in for you or even easier, quickly scan their

attendance badges. From there, you can

automatically upload the data into an

email marketing service which can start

the flow of drip campaigns if you

have them set up.