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Post on 17-May-2018
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Enable social sharing in emails Email marketing providers most likely
have the option to enable a social sharing feature, which will allow your
readers to share it on their channels or forward to a friend. This can help
you attain significant growth for your list.
Add a sign up form on your Facebook page Facebook is the worlds most
popular social media network. Its important to include a sign up form
directly on your Facebook page to encourage visitors to provide contact
and other information. You can completely customize the form for your
page to capture the information you want or need for your email marketing
As an email marketer, growing your contact list is imperative to a successful
business. You cannot solely rely on business from your returning customers.
Growth for your business must also come from new customers. Here are a few
tips from SMTP.com to help you grow your email contact list.
HOW TO GROW YOUR EMAIL CONTACT LIST
#1 Brick and Mortar
# 2 Virtually
# 3 Social Media
Collect email addresses at checkout Have your employees ask customers for
their email addresses when they pass through check out. To add a little
encouragement behind this, hold an internal contest to see which employee
can collect the most email addresses. You can also have a section in your
self-checkout area which will allow your customers to sign up on their own.
17% of Americans create a new
email address every six months
59% of respondents are more likely to trust
brands that integrate social media.
29% of email marketing grew their list immensely by
offering a white paper or other premium content.
Discounts, coupons and sweepstakes helped
companies list growth by 29%.
The top three most important email marketing
initiatives for companies include increasing
subscriber engagement, improving segmentation
and targeting, and growing their opt-in email lists.
30% of subscribers change email
Add a pop up window on your site This is often
seen on retail websites these days. As soon as you
head to the website you see a pop up that asks for an
email address and usually offers an incentive such as
10-15 percent off. Offering an incentive in the pop-up
window is a sure fire way to grow your list.
Present a webinar Many companies host online
webinars as a way to share or demonstrate their
products or services. This is a very common (and
successful) way to build you list. By hosting a webinar
you are collecting your customers information that
can later be used for lead nurturing.
In their opt-out confirmations, 25% of email marketers told unsubscribers how
long it would be before they stopped receiving email, setting expectations and
potentially softening the negative effect of post-unsubscribe messages.
Hosting/presenting a webinar assisted 19% of email marketers when trying to grow their lists.
Build your lists at events Are you holding a company event? Or attending
a trade show? These places are the perfect spot to boost you email lists.
Have tablets or laptops set up so that attendees can easily pop their
information in for you or even easier, quickly scan their
attendance badges. From there, you can
automatically upload the data into an
email marketing service which can start
the flow of drip campaigns if you
have them set up.https://www.smtp.com/