how to grow your email subscriber list: now!

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HOW TO GROW YOUR EMAIL SUBSCRIBERS LIST? Find out Now!

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Page 1: How to Grow Your Email Subscriber List: NOW!

HOW TO GROW YOUR EMAIL SUBSCRIBERS

LIST?Find out Now!

Page 2: How to Grow Your Email Subscriber List: NOW!

Tick off all that apply:

You are:

A small/mid-sized business

Looking to build your email list

Struggling to figure out how?

The next few slides will tell you how

Page 3: How to Grow Your Email Subscriber List: NOW!

Email addresses are your future business currency

So How Do You

Build Maintain Sanitize

Your Email List?Image credit: http://bit.ly/1zFFoRo

Page 4: How to Grow Your Email Subscriber List: NOW!

# 1: Opt-in Marketing

You are acquiring someone else’s data─and using it, and sending him emails about your value proposition. So always ask first, period.

Image credit: http://bit.ly/1JTOEVe

Page 5: How to Grow Your Email Subscriber List: NOW!

# 1: Opt-in Marketing

Permission marketing delivers anticipated, personal and relevant messages to people who actually want to get them.

Page 6: How to Grow Your Email Subscriber List: NOW!

That means:

No harvesting user information illegally (email IDs)

No buying lists from agencies and

No underhanded techniques to build data.

# 1: Opt-in Marketing

Page 7: How to Grow Your Email Subscriber List: NOW!
Page 8: How to Grow Your Email Subscriber List: NOW!

# 2: Increase Your Brand Depth

Increase your brand footprint, make it easy for others to find you

Image credit: http://favim.com/image/543753/

Page 9: How to Grow Your Email Subscriber List: NOW!

On all your social media exchanges, run a sign up campaign. Willing customers will fill it out for a brand that they wish to engage with.

# 2: Increase Your Brand Depth

Image credit :http://shutr.bz/13JY5FK

Page 10: How to Grow Your Email Subscriber List: NOW!

On your website, prominently display your sign up form

# 2: Increase Your Brand Depth

Page 11: How to Grow Your Email Subscriber List: NOW!

At events, position your sign up forms at the stand

# 2: Increase Your Brand Depth

SIGN UP NOW!

Page 12: How to Grow Your Email Subscriber List: NOW!

# 2: Increase Your Brand Depth

Run an online contest, create excitement for your target group by offering something that is the first rung of your core value propositionImage credit: http://bit.ly/1x7LHek

Page 13: How to Grow Your Email Subscriber List: NOW!

# 3: Increase Your Brand Width

Hunt where your prospects hunt, and follow up

Image credit: http://bit.ly/13JSKyj

Page 14: How to Grow Your Email Subscriber List: NOW!

# 4: Provide the Why

Why would anyone want to sign up?

For your email campaign?

Provide them clear, compellingreasons to do so.

Page 15: How to Grow Your Email Subscriber List: NOW!

Already your TG’s inbox is cluttered with countless, perhaps non permission based marketing messages from innumerable brands.

# 4: Provide the Why

1,399

Page 16: How to Grow Your Email Subscriber List: NOW!

So outline the ask clearly and answer the why

# 4: Provide the Why

Page 17: How to Grow Your Email Subscriber List: NOW!

Provide something valuable for your readers:

• a whitepaper• a free trial• a how-to guide

and then ask for their information.

Value-based incentivization will increase your email list.

# 4: Provide the Why

Page 18: How to Grow Your Email Subscriber List: NOW!

Multiply your reach and engagement by enlisting your target group as your brand advocates, ask them to propose names of people whom they think will find this relevant.

Image credit: http://wallpaperdj.com/share_the_love-wallpapers.html

Page 19: How to Grow Your Email Subscriber List: NOW!

# 4: Prune Your List

How many of them are still your core TG? What if someone changes careers mid-path or switches industries? And hence no longer remains part of that list.

http://bit.ly/13JFWrJ

Page 20: How to Grow Your Email Subscriber List: NOW!

While it is not possible to achieve 100% list hygiene, do conduct sanitization tests periodically. Ask users to fill in their most recent details through an email campaign.

# 4: Prune Your List

Image credit: http://www.planet-water.org/solution

Page 21: How to Grow Your Email Subscriber List: NOW!

Thank You!

Read more at

http://digitalmarketingconclave.blogspot.in/

Get in touch at [email protected]