how to guarantee media coverage of your pr campaigns
DESCRIPTION
Seems like reporters are more hindrance than help in getting your message out to a mass audience. Enter NewsUSA. Which makes any PR person a hero through tons of guaranteed media placements -- including monster hits.TRANSCRIPT
REPORTERS IGNORINGYOUR PR PITCHES?
!@$#! 'EM.
NewsUSASimply the Best at Delivering Guaranteed Media Placements
Partnered with The Associated Press
Our 7 Services
Traditional Print “Mattes”InfographicsSocial Media Syndication Articles
Embedded VideosPSA GraphicsRadio Spots
Hispanic Releases
We take care of the writing, the distribution and the reporting. You look like a hero.
All at client-friendly pricings.
Traditional Print “Mattes”
Meant to look and read like real newspaper stories, they’re so good that The Associated Press – just one of our distribution channels –makes them available to all its more than 1,300 U.S. media outlets.
I wrote this article for Fidelity Investments.
But we’re also big with one-person PR shops – not to mention agencies, companies, and nonprofits of all sizes.
CLICK IMAGE TO VIEW
GUARANTEED MINIMUM NO. OF PLACEMENTS: 1,000 (including monster hits, print and/or online, in the likes of the Boston Globe, the San Diego Union-Tribune, the Miami Herald, the Arizona Republic, the Denver Post, the Washington Olympian, the Fort Worth Star-Telegram, the Buffalo News, the Minneapolis Star Tribune, the Wichita Eagle, the Kansas City Star, the L.A. Daily News, the Macon Telegraph, the Pittsburgh Post-Gazette, the Lexington Herald Leader, the Pasadena Star-News, the Sacramento Bee, and the Raleigh News & Observer.)
Not to mention the websites of college papers at the likes of Harvard, Brandeis, Tulane, Tufts, Hofstra & Villanova.
Infographics
Humans are visual creatures, and these babies can make anything look like the coolest thing since The Sopranos.We give you three choices for distributing your ready-to-go infographics online only:
CLICK IMAGE TO VIEW
On a stand-alone basis.
Embedded in a Traditional Print “Matte.”
Embedded in a Social Media Syndication story.
With stand-alones, we’ll include a short intro and headline to help attract readers’ attention. With the others, the clickable infographic replaces what would normally be a photo.
GUARANTEED MINMUM NO. OF PLACEMENTS (Stand-Alones & Traditional Print): 1,000, including those same monster hits a la the Boston Globe. For Social, the embedded version runs only on top sites like BuzzFeed, Reddit, Twitter, Google+ and Pinterest – with others including a link to the infographic.
Social Media Syndication
These stories differ from Traditional Print in two important ways:
They’re turbo-charged for Search Engine Optimization (SEO).
They’re targeted solely to social media (i.e., BuzzFeed, StumbleUpon, Pinterest, Flickr, Reddit, Twitter and FriendFeed.)
The overall aim?
To reach brand influencers, including bloggers and socially savvy end users.
GUARANTEED MINIMUM TOTAL REACH: 30 million, with hits including the likes of BuzzFeed, StumbleUpon,Twitter, Pinterest, Flickr, Reddit, Delicious, Facebook and FriendFeed.
Embedded VideosTalk about amping up your messaging.
That’s what GameStop and Baume & Mercier, to cite just two examples, were looking to do by embedding their ready-to-go videos in a Traditional Print “Matte” for use by hundreds of websites with the capability of running them.
(We also do embeds in Social Media stories.)
Don’t have a ready-to-go video?
No problem.
We can produce one for you (including writing the script and editing your footage). And circumstances permitting, we can even shoot the footage.
GUARANTEED TOTAL MINIMUM NO. OF PLACEMENTS: The same 1,000 overall on Traditional Print, with at least 400 including the video. (The rest will have a photo.)
PSA Graphics Distribution
Noticed how tough it’s gotten convincing print newspapers to donate free space for public service announcements? Or run them at all if they know they’ll be pocketing less than their going ad rates?We give you a way around both conundrums.In a word: digital.
This online-only service – which even the Centers for Disease Control has used – gets your ready-to-go print PSA on the websites of news outfits ranging from small-town papers to big-city dailies like the Boston Globe. We add a short intro and headline to attract readers’ attention. CLICK IMAGE TO VIEW
GUARANTEED MINIMUM NO. OF PLACEMENTS: 1,000, including those same monster hits a la the Boston Globe.
Radio Spots
Think of these almost as newsy PSAs.
(As opposed to commercials.)
The best of them – like this script for GAF, the nation’s largest roofing manufacturer – share four elements:
An ear-catching opening.
Some sort of news hook.
Legitimate consumer tips.
A naturally flowing product plug.
GUARANTEED MINIMUM NO. OF AIRINGS: 500, with about 14 million average listeners.
Hispanic Releases
There’s a reason companies like Toyota and Procter & Gamble spend hundreds of millions of dollars per year to reach the Hispanic market.They’re the nation’s largest ethnic or racial minority – controlling $1.2 trillion-and-counting in annual buying power.
How does it work?
Since most clients want to do both English and Spanish versions of the same Traditional Print “Matte,” normally we’ll write the latter first and then – once it’s approved – do the Spanish translation.
GUARANTEED MINIMUM NO. OF PLACEMENTS: 120, with typical hits including the likes of Hoy, La Voz, La Prensa Hispana, El Cubano Americano, and El Dominico Americano.
And now a word about the writing my own clients can expect. . .
CLIENT: Ketchum
Sample StoriesQUESTION: What do you do when your past life includes staff-writing stints at Us magazine, TV Guide and the New York Daily News?
ANSWER: If you’re me, you tend to write your own clients’ stories yourself. (Click images to view.)
CLIENT: Formula PR(for Schlage)
CLIENT: GAF CLIENT: Foundation for Chiropractic Progress
CLIENT: Team One (for Flexjet)
It all adds up to “The NewsUSA Advantage”
Monster hits
All-inclusive pricing, including free photos.
No multipliers in our reporting.
Online access to your results, 24/7, including metrics, clips & screengrabs.
Monster number of placements
Partnered with The Associated Press.
Downloadable PDF & Excel reports.
Even college newspaper websites, including Harvard’s, run our copy.
