how to guide on linkedin
Post on 20-Sep-2014
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Tips on how to use LinkedIn to manage and grow your professional network. Learn how to use all the features of LinkedIn to prospect, network and showcase your credibility and expertise. Give your LinkedIn profile a makeover to present your business self in the best possible way.TRANSCRIPT
LINE OF BUSINESS 1
How-To Guide on LinkedIn
Table Of Contents
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•LinkedIn Statistics & Demographics •What can LinkedIn do for Me? •Step 1: Setting up Your Profile •Basic Info •Tips on What to Write for each Section •Tips on a Great Profile •Other Sections you Can Add•Step 2: Connect•Join Groups•Recommendations & Endorsements•Post an Update•Profile Stats •LinkedIn Visualization
LinkedIn Statistics
• 101,000,000 members worldwide • 70% of LinkedIn members are aged 25-54 • The industry sector with the largest presence is IT followed by
Finance• 95% Are College Educated, 37% Are Post-Grads• LinkedIn Is Ranked #1 For A25-54 HHI $150K+ (Index 338)• 24% Have A Portfolio Value of $250K+
• 56% Have An Account With An Online Brokerage• 60% Have An Account With An Offline Brokerage
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What Can LinkedIn Do for Me?
Establish & control your professional profile
Connect with clients, colleagues, vendors & prospects
Stay top of mind with your connections and network
Build credibility with recommendations & endorsements
Join and participate in groups to network & prospect
Showcase your expertise and knowledge 4Social Media
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Step 1: Setting Up Your Profile
Make a GREAT 1st Impression•Upload a professional headshot•Connect your profile to your company page when prompted•Create a headline of what you do with keywords people search for
•Your headline will show with your picture to others in the news feed
•List your last few jobs and responsibilities to build credibility•Complete the Summaries & Specialties Sections of your Profile•Join Groups on LinkedIn to match your industry•Add any associations you belong to & personal interests•For more info on how to create a great profile, click here: •And for a video:
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Basic Information
Your headline will be seen with your name, this is your chance to let people know what you do in one phrase.
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Tips on What to Write for Each Section
Personalize your Profile
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Tips on a Great Profile
Secure your Vanity URL 1. Edit Profile 2. Click “Customize your public
profile URL”3. Choose your real name as
your URL4. Add this to your email
signature and any social sites your on Customize the Websites on
your profileAdd any landing pages (up to 3 other sites)Make your Profile Viewable to Everyone
Visit LinkedIn’s Training Center for more details on how to set up a profile: http://learn.LinkedIn.com/profiles/
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Overview Sections
Certifications Languages Patents Publications Skills
ApplicationsBlog Link Box.net Files Creative Portfolio Display E-Bookshelf Events Google Presentation Huddle Workspaces Lawyer Ratings Legal Updates My Travel Polls Projects and Teamspaces Real Estate Pro SAP Community Bio SlideShare Presentations Tweets WordPress
Optional Sections you can add to your profile
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You can connect to our blog when it’s up through WordPress, or show people what’s on your reading list with E-Bookshelf. Click for more: http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps
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Step 2: Connect
• Connect w/Colleagues first to build up your connections• Under Companies, Search for Webster Bank & Webster
Financial• Connect with your Business Partners & Investors• Connect with Prospects • Join relevant Groups on LinkedIn to exchange ideas and
information• How to Find People
• Type the person’s name in the search bar
• Upload your email contacts through the Add Connections• Once you find someone you know, click Add to my Network
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Join & Participate in Groups
Step 1: Find Groups• Go to Profile Groups to find relevant groups
• Search keywords under Group Directory• Click on Groups You May Like to browse• Create your own group to spark conversation and network• Once you join or create a group, participate in the conversation
Step 2: Participate• After joining a group, add value to the conversation & participate
• Great source of leads or access to industry knowledge
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Build Credibility with Recommendations & Endorsements
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• The most powerful form of social marketing is when someone else sells your product for you
• Recommendations and Endorsements showcase your credibility to the world
• To get a Recommendation or Endorsement, try giving them out first
• Recommendations & Endorsements are shared in the LinkedIn news feed
• Go to Profile Recommendations to manage yours & ask or give one
• Click here to learn about Endorsements
• If you’re governed by FINRA, read this
Post a Status Update to Your LinkedIn Network to Stay Top of Mind• Update your LinkedIn network with a status update and let them
know what you’ve been working on, what news you recommend, or to spark conversation
• LinkedIn status updates are similar to Twitter & Facebook status updates
• You can push your tweets from LinkedIn to Twitter, or send your LinkedIn updates to your Twitter feed by installing an app
• LinkedIn now has the capability to @ mention someone like Twitter• You can also comment, like, or share other people’s updates
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View Your Profile Stats & Ask for Introductions
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See who’s looking at your profile.
Located on the bottom right side of your Home page.
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The power of LinkedIn is in the connections of your connections.
See who you’re connected to and ask for introductions.
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LinkedIn Visualization of my Network
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This is a visualization of my LinkedIn network and how everyone is connected. Get connected!
Thank you!
Dawn MeleskoSocial Media Community Manager
Webster BankO: (203) 741-4783
http://www.LinkedIn.com/in/dawnmeleskowww.twitter.com/dawnmelesko
Connect with Webster Bank
http://www.LinkedIn.com/company/webster-bank
blog.websteronline.com
http://twitter.com/WebsterBank
http://facebook.com/WebsterBank
http://youtube.com/WebsterFinancial
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