how to hack events

Download How to Hack Events

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  • how to hack eventsElia Mrling

    for Swedish Growth Hackers Meetup

    @tribaling

  • fresh learnings

  • HAVE A CLEAR OBJECTIVEIncrease marketing

    Increase sales

    Increase PR

    Raise funds

    Business development

  • set SMART GOALSIncrease marketing

    Increase sales

    Increase PR

    Raise funds

    Business development

    Collect 500 suspects

    Gain 20 pre-orders

    1 new whale deal

    3 new partners

    5 articles in top tier media

    Competitor analysis

  • rethink your tactics

    Spray and praySmall fish in a big pondLike a bootstrapper

  • rethink your tactics

    Spray and praySmall fish in a big pondLike a bootstrapper

    SniperBig fish in a small pondLike a boss

  • the sniper system

  • tune your event value prop

    Please book ASAP, we have limited slots in our showroom at the Venetian

    SCARCITY

    URGENCY

  • make a short list

  • Where do i start?? Google for TOP lists

    Check the keynote speakers

    Check the exhibitors list

    Examine your social networks

    PRO TIP: Setup a mention.com

    http://mention.com

  • get your Crm in order

    SUSPECT STATUS RESPONSIBILITY

    GOOGLE Contacted Sherly

    APPLE Booked Holmes

  • pimp your linkedin

    Going to CES with Abracadabra

    Make sure your company page is updated

    Join relevant groups

    Get your top skills in order

  • create a scheduleCreate time slots and make them at least 1,5

    hour

    Keep 30 minutes between each time slot

    People will be late and this gives you time to make notes and re-charge

  • prepare a smashing 1 pager

    sense of urgencymake it personal

    make it easy to browse

    clear value propMost important!Something you will feel comfortable forwarding

    (your trojan horse)

    call to action

    Our crystal clear andcompelling value proposition

    Lets meet at CESWe have a limited number of demo slots in our Showroom at the Venetian. No drop in! Please book ASAP.Elia Mrlingelia.morling@xxx.comTEL: +46 70 751 59 64

    HEADER 4

    HEADER 3

    HEADER 1

    -

    HEADER 2

    LOGO

    Est turpis dapibus urna in et a ac velit turpis, nec dolor velit urna montes dapibus vel mus turpis a, tortor sociis. In pulvinar, pid enim! Cum odio, ac in et mauris integer aenean porttitor .

    Est turpis dapibus urna in et a ac velit turpis, nec dolor velit urna montes dapibus vel mus turpis a, tortor sociis. In pulvinar, pid enim.

    - turpis dapibus - urna in et a ac velit turpis- nec dolor velit urna montes - dapibus vel mus turpiet - mauris integer aenean porttitor .

  • research linkedin

    Set current company

    search company and title

    or expertise

  • who is cited in articles?

  • the outer circle

    the people

    we want to meet

    the connectors

  • ask for an intro

  • send a friend request

    Give some love

  • send a friend request

    To the point and declare intentions

  • send a friend request

    Why you cant miss out on this

    mind blowing benefit

  • send a friend request

    Always end with

    a question

  • now simply waitNow is a good time to update your CRM

  • nothing? send an inmail

    Time to drop the 1 pager

    to have a new reason to get in

    touch

  • nothing? send an inmail

    They may not be going after all, so we want to create more

    options

  • nothing? send an e-mail

    Pro tip: use attach.io

    http://attach.io

  • how to find an email

    Pro tip: use FindThatLead

  • nothing? move on to the connectors

    (and repeat)

  • finallY! Nail the meetingMove the conversation to e-mail as soon as

    possible

    Ask: are there any other colleagues we should invite?

    Suggest a time and date Send a calendar invite

    Send a calendar reminder

  • how you can use the sniper System

    Journalists VC:s Clients Partners

  • the sniper systemValue

    proposition

    What are we offering?

    Prerequisites

    Objectives & goals

    What will we achieve?

    The short list

    Who do we want to meet?

    CRM

    What is the status of

    everyone we will meet?

    Smashing 1 pager

    What will people like to forward?

    Messages

    What will we write in each

    step?

    The pimpedLinkedIn profile

    Who will they

    meet?

  • the sniper system

    Meeting

    Follow up

    Add on LinkedIn

    InMail

    Can we book a meeting?

    Move conversation to e-mail

    Do you want to bring any colleagues?

    Send a calendar invite

    Email

    no

    no

    no

    Find a door opener

    yesAsk for an intro Reminder

  • And if nothing else

    Get to know Swedens best connector Tomas Bennich

  • i want your feedback

    @TRIBALING ELIA@TRIBALING.COM

    mailto:elia@tribaling.com