how to have your subscribers and keep them too!
DESCRIPTION
Many internet marketers find it challenging to build a list. What's even more challenging is to "keep" those subscribers from unsubscribing from their lists. Find out how you can tackle this serious issue! Full scoop about the topic here > http://pbs.li/OdRUTeTRANSCRIPT
How to have
Your
subscribers
and keep
them too!
Let me start with this:
Let me start with this:
Email marketing STILL works!
Do NOT ignore email marketing thinking its old school!
There might be MANY new and shiny marketing techniques thatare introduced.
But email marketing is still a way to personally connect with your potential customers.
You get to land directly into their inbox!
That’s a golden opportunity,
That’s a golden opportunity,
isn’t?
Let me briefly point out the benefits of email marketing
Let me briefly point out the benefits of email marketing
> It’s too easy not to try!
Let me briefly point out the benefits of email marketing
> It’s too easy not to try!> You can personalize your emails!
Let me briefly point out the benefits of email marketing
> It’s too easy not to try!> You can personalize your emails!> You can cut through the marketing noise!
Let me briefly point out the benefits of email marketing
> It’s too easy not to try!> You can personalize your emails!> You can cut through the marketing noise!> You can easily build relationships!
Let me briefly point out the benefits of email marketing
> It’s too easy not to try!> You can personalize your emails!> You can cut through the marketing noise!> You can easily build relationships!> You can target and target even more!
So….
So….Why do people unsubscribe?
To find out how to keep
people in your list
We have to find out why people unsubscribe!
#1 Relevancy is missing!
They subscribe to your list to receive knitting tips ...
And you send them
bicycle
promotions.
Hmmm....
Will you stay on such a list, if it were you?
"Do to others as you would have them do to you"
#2 Long boring emails
First, people won’t have the time.
Second,
they can't keep up the attention ...
... even if they are willing to spend time.
#3 Too frequent emails
They say one or two emails per week is ideal.
Keep the frequency low
and the quality very high.
I have unsubscribed from a lot of lists just because I get too frequent emails from them.
#4 Too infrequent emails
On the flip side ...
Sending emails very less frequently will make them forget you.
If people forget you
They will unsubscribe whenever they cleanup their inbox
#5 Too much selling in emails
I have nothing against selling
If you are doing business you gotta
sell something.
What I am talking abouthere is too much selling
There should be a 80/20 ratio here
80% of high quality,useful, adorable content via email and 20% of your salesy emails.
And in that 20% make sure you don’t sound douchy salesy
#6 You don’t make them feel special
Earlier you can simply play the king if you have a high quality business set up
Now there are loads of places where people can get what they want
Unless you make them feel special ...
they are not going to stay with you.
How can you make them feel special?
How can you make them feel special?
> Be generous in providing value.
How can you make them feel special?
> Be generous in providing value.> Keep your promises (if you promise a download, deliver it!)
How can you make them feel special?
> Be generous in providing value.> Keep your promises (if you promise a download, deliver it!)> Personalize
How can you make them feel special?
> Be generous in providing value.> Keep your promises (if you promise a download, deliver it!)> Personalize > Be relevant and timely
How can you make them feel special?
> Be generous in providing value.> Keep your promises (if you promise a download, deliver it!)> Personalize > Be relevant and timely> Appreciate them quite often
To recap ....
How to stop people from unsubscribing – immediately after downloading your freebie?
If you follow the tips shared so far
you can reduce your unsubscribe rate
But there are people who already decide that they should click
subscribe,
download your freebie and then click unsubscribe
It is already written in their book
There is one simple tip to help catch those “leechers”!
Finally, accept and let go!
There are always people who
There are always people who
simply want the freebieand then break the relationship with you
There are always people who
simply want the freebieand then break the relationship with you do not want to stick with you no matter what
You have to let go.
They arenot interested in you.
They are dead weight.
Part your ways, no
hard feelings, and just move on.
Thanks for reading You can find the full details
in the link below
http://pbs.li/OdRUTe
Go ahead, click it!