how to hire & recruit on facebook
DESCRIPTION
Facebook is the world's most popular social network with users spending more time on Facebook than they do at the gym posting, engaging and connecting with friends and family. Hear from recruiters at Fortune 200 companies on how they are using Facebook to reach job seekers and recruit them successfully. This webinar is eligible for HRCI recertification credit. Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR cert credits free.TRANSCRIPT
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.
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Our Panelists
Jessica Miller-Merrell@blogging4jobs
Jonnah Manning@jonahmanning
Shannon Smedstad@shannonsmedstad
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Message From the Moderator
Jessica Miller-Merrell@blogging4jobs
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What is Facebook Recruiting?
• Employment Branding• Jobs Feed• Talent Network• PPC or Targeted Ads • Promoted Posts• Candidate Database• Conversation
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Facts About Facebook
• Nearly 937 million users• US users account for over 69% of
total followed by Brazil, India, Indonesia, & Mexico• 300 billion photos are uploaded
each day • 2.7 billion likes daily
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Time Spent on Social Media
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Facebook Around the Globe
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Facebook Recruiting by Country
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Shannon, @shannon
Shannon Smedstad@shannonsmedstad
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Extending Your Brand on Facebook
• Understand Your Brand• Build Your Brand Library• Use Facebook to Tell Your Story• Engage Your Community• Measure What You Can
»First a little background info …
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•What do employees say?•What does management say?•What is the public perception?• Are the employer & consumer brand the same?•How do you currently communicate your brand?•How can Facebook help extend your brand?•What resources are needed?•How will you measure your activities?
Your Employer Brand
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Building Your Brand Library
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Telling Your Story
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Engaging Your…
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Measuring & Reporting
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Jonah, @jonahmanning
Jonnah Manning@jonahmanning
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Understanding the FB Ethos
• Be ultra non-spammy on Facebook. The same candidate that would respond in kind on Linkedin or Twitter might not like you “cold calling” them on Facebook.
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Search Backwards
• Start with alumni or college degrees like “Computer Science” vs looking for current titles
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Best Paid Sourcing Tool
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Some Candidates Load Full Resumes Within Branchout Profiles
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Best Free Tool
• Still Google X-ray
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Questions?
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Learn more about . . .
• Shannon Smedstad www.linkedin.com/in/shannonsmedstad
• Jonah Manning www.linkedin.com/in/jonahmanning
• Jessica Miller-Merrell at www.blogging4jobs.com
Statistics sources http://b4j.co/fb-global ; http://b4j.co/chck-fb ; http://b4j.co/fb-daily
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Get HRCI Recert Credits
• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR
cert credits free.