how to ignite the fire of innovation in your company?
DESCRIPTION
A brief intro to the CEO and CXOs on simple gestures that they can use to start the fire of innovation burning in their company.TRANSCRIPT
如何在自己企業內開展一團創作之火 !
How to ign i te the fi re o f i nnova t ion in your company? !
!!!
Ap r i l 2013
Dr. Gregg Li
Oxygen + Fue l + Hea t => T i pp i ng Po i n t
How does a fire become a conflagration?
Heat: A culture of creativity, urgency, and sensitivity.
Oxygen: An air of forgiveness, collaborative teamwork, and curiosity. Rapid Prototyping.
Fuel: Continual breath of insights. Hundreds of little ideas.
Fire of Innovation
The Innovation Funnel 創新的流程
但實際上未必能夠運作得這般流暢……
Steve Kyffin
10 Types of Innovation (10 種創新的方法)
Source: Doblin Group. A Member of the Monitor Group
財務 過程 提供 傳遞
促成過程 商業模式 產品的表現 產品系統 網絡
服務
傳遞方式 品牌 客戶經驗
• Innovation is a new idea that you have made to happen.創新是要將新意念付諸實行
• By assumption, the current state is not good enough. Hence, we need something new. How you were just isn’t good enough anymore. 假設現時的景況不大理想,我們就需要創新。
• Innovation is hardly ever linear. 創新過程往往是波折重重
• Most people don’t work against a set of plans. Most innovative people that is. 大部份人都會按計劃行事,創新的人卻剛剛相反。
What i s…Innova t ion 創新?
1. Hire dreamers but finishers. Salespersons. Test their observation skills. Allow them time to dream.
2. Respect market research. Innovation only happens locally. Project needs explicitly. Innovation extends users’ competitiveness.
3. Tie bonus to sales. Give large bonuses to those who can sell the new product.
9 Steps for the Fire Starters
Igni=ng the spark
4. Demand 100 new ideas per month.
5. Expect and demand rapid prototyping.
6. Sponsor by being a business angel. Create an angel fund.
Fanning the Flame
Burn
7. Encourage through an award program. Raise the level by entering competition. Foster innovation.
8. Demand 10% of their next revenue must come from a new product or service. 30% over 5 years if you are crazy like 3M.
9. Award innovators with ownership. Give them new shares. But only promote them if they have found a successor.
Spread the F lame
“NO PROBLEM CAN BE SOLVED FROM THE SAME LEVEL OF CONSCIOUSNESS THAT CREATED IT.”
Einstein
Heat
Oxygen
Fuel
Spark
Burn
Spread
Summary