How you can improve your Ad Position ?

Ad position is the position of your ad on a Bing, AOL, or Yahoo search results page. It's determined by how your ad ranks against competing ads. Adrank is determined by many factors, including: The amount you bid for your keyword. Ad position, or ad rank, is determined by the following formula:

Ad Position = Max Bid x Quality Score x Expected Impact of Extensions

What Affects Ad Position ?

There are only a couple of factors that affect ad position, but advertisers on Google AdWords may not be as concerned with the same metrics as advertisers on Bing Ads. This is because the two platforms calculate ad position slightly differently, despite similarities in terms of how each platform functions.

Google AdWord & Quality Score

Although Google’s precise methodology for calculating Quality Score remains a well-kept industry secret, we do know that Google calculates Quality Score using an approximation of the following formula:

IN THE FOLLOWING FIGURE, YOU’LL SEE THAT ADVERTISER I CAN ACHIEVE A HIGHER AD POSITION, DUE TO THEIR HIGHER QUALITY SCORE, AND ACTUALLY PAY LESS:

Bids Ads Quality Score

Advertisers with slightly lower Quality Scores may still be able to achieve strong ad positioning, as Bing Ads evaluates Quality Score in a more relative way than Google. However, Bing Ads calculates Quality Score in much the same way as AdWords, with keyword relevance and click-through rate being prime indicators of a quality ad.

Ads Position

Outcome of PPC Ads Enhancement

We ensure you that if you follow these steps for improving PPC Ranking then you can achieve high PPC ranking with income as well.

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