how to improve the product by 25% for 5% of its cost. playtestix
DESCRIPTION
Playtestix presentation for Mobile Developer Day, OdessaTRANSCRIPT
www.playtestix.com
APPS AND GAMES IMPROVEMENT
PRODUCT QUALITY
QUALITY AND EXPENSES
DEVELOPMENT EXPENSES
QUALITY AND EXPENSES
≠
HOW can you measure the QUALITY of your game?
PRODUCT QUALITY
CHANNELS FOR GATHERING DATA
IMPORTANT!
YOU WILL FIGURE THIS OUT AFTER THE
RELEASE
IS YOUR PRODUCT GOOD ENOUGH?
DEVELOPERS’ LIFE
PLANNING
DEVELOPMENT TIME <6 MONTHS
BRILLIANT IDEA
DEVELOPMENTTIME
RELEASE
Небольшие правки - это улучшение!FEEDBACK AND IMPROVEMENT
BRILLIANT IDEA
DEVELOPMENTTIME
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
RELEASE>>> TRAFFIC ACQUISITION
FIRST FEEDBACK>>> REVISION= 1-2 MONTHS
А мы точно ЭТО планировали?UNEXPECTED TIME SPENDING
APPROACHING VERSION 1.6.
BRILLIANT IDEA
DEVELOPMENT
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
TIME SPENT ON REVISION = 6 MONTHS
А мы точно ЭТО планировали?UNEXPECTED TIME SPENDING
APPROACHING VERSION 1.6.
BRILLIANT IDEA
DEVELOPMENT
RELEASE
REVISION
ANALYSIS
FEEDBACK
IMPROVEMENT
TOTAL TIME, SPENT OF DEVELOPMENT= 1 YEAR
Как же так?A YEAR FOR PRODUCT DEVELOPMENT. BUT WHY?
<12 MONTHS FOR VERSION 1.6
INFORMATION VACUUM FEEDBACK
DEVELOPMENT6-9 MONTHS
REVISION9-12 MONTHS
Как же так?A YEAR FOR PRODUCT DEVELOPMENT. BUT WHY?
WHAT SHOULD I DO?
INFORMATION VACUUM
FEEDBACK
DEVELOPMENT6-9 MONTHS
REVISION9-12 MONTHS
Как же так?GET FEEDBACK ASAP!
INFORMATION VACUUM
FEEDBACK
DEVELOPMENT6-9 MONTHS
REVISION9-12 MONTHS
GET FEEDBACK ASAP and DIRECTLY!
Как же так?GET FEEDBACK ASAP!
DEVELOPMENT
FEEDBACK
VERSION 1.6 – IN 6-9 MONTHS!AS LONG AS YOU PLAYTEST YOUR PRODUCT
WHAT IS PLAYTESТ?
ANALYTICS
What about analytics?
ANALYTICS + PLAYTEST
Playtesting, you approach the needed result MUCH EARLIER
BRILLIANT IDEA
IMPROVEMENT
RELEASE
TRUE BENEFITS
TIME FOR
DEVELOPMENT
-40%
PROJECT
BUDGET
-35%
PRODUCT
QUALITY
+25%
