how to improve ux by being data driven
DESCRIPTION
See how using data analytics can improve user experience (UX)TRANSCRIPT
What Do You Think
About This Page?
What Do You Think
About This Page?
What is the GOAL of this page ?
KPI - 75% of users who initiated an order to complete it
Segment -
Breakdown by segments showed a difference
when comparing new vs. returning users
Behavioral -
Looking at path analysis of new users identified
the churn points in the flow
UX Results -Added social login button to the register page
83% 41%
New Returning
View cart
Checkout Register Chrun
66%
Checkout Completion Ratio
What Do You Think
About This Page?
What is the GOAL of this page ?
Adding a Social login
improves conversion by 27%
What will we cover?● Why be data driven
● How to be data driven
● What tools to use
Why be data driven
Why be data driven
The Path to Better Decisions, in One Cute Graphby ANDREW MCAFEE on MAY 30, 2013
What will we cover?● Why be data driven
● How to be data driven
● What tools to use
Set Goals and KPIs
Choose Your Weapon
Measure and Analyze
Optimize
How To be data driven
Examples for KPIs and Goals80% of users who shopped once will return and perform another purchase within one month40% of new visitors will register every day75% of users who initiated an order to complete it60% of users who started a free trial will convert within 30 days…Break This Down to Segments, Analyze the Behaviour PER Segment
Old School KPIs - Good to Monitor
Trends
HOW MANY NEWSHOPPERS DO WE HAVE
WHO IS SHOPPING
WHERE DO THEY COME FROM?
WHAT IS THE TRENDS
Pageviews / Downloads
Gender, Age…
Location
?
?
?
?
Behavioral Analytics - Good to Understandi
i
“How” do teenagers renew their accounts?
What steps do they take?
What is the sequence of events that leads to conversion?
“Why” do users cancel an account?
Why don’t they like the new interface?
What will we cover?● Why be data driven
● How to be data driven
● What tools to use
What tools to use
