How to Increase Fan Engagement on

Facebook

Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy.

Facebook provides a marketing ecosystem that is multi-media rich and broad.

There are literally tens of thousands of apps that can assist business with marketing on Facebook. 

Some interesting ways to increase the success of your Facebook marketing.

1

Best time to post on Facebook.

Best to post during times when fans were not at work and between the hours of 8pm and 7am. So to increase your “likes” and “comments”, post during “non-busy” hours.

Posts made between 8 PM and 7 AM receive 20% more user engagement.

2

Best day to post on Facebook.

To improve engagement it is best to publish on Wednesdays and Sundays.

On Wednesdays, Fan engagement is 8% above average.

3

How often should you Post Everyday?

Quality not Quantity counts when  publishing to your wall.

One or two brand posts receive 32% higher “like” rates and 73% comment rates compared to posting 3 or more times a day.

Posting one or two times per day produces 40% higher user engagement.

4

Most effective weekly post frequency?

Achieve maximum user engagement by not over crowding users’ News Feeds with too many Posts during the week.

Posting one to four times produces 71% higher user engagement than five or more Posts in a given week for retail brands.

Posting one to four times a week produces 71% higher user engagement.

 

5

Length of Posts

Retail brand Wall Posts less than 80 characters in length receive 66% higher engagement than longer Posts. 

Very concise Posts those between one and 40 characters generate highest engagement.

Posts with 80 Characteristics or less receive 66% higher engagement.

6

Facebook post Content

To begin a dialogue with fans, ask questions.

This type of Post generates more than double the amount of Comments as “non-question” Posts.

Ask questions to spark dialogue “questions” post generate comment rates double that of “non-question” posts.

 

7

Facebook post Structure

One of the most underutilized Post techniques is one of the most engaging.

Data shows that brand Posts employing the fill in the blank

strategy (eg. I like…..) generate Comment rates nine times higher than other Post strategies.

Less than 1% of retail brands are utilizing this tactic.

Fill in the blanks post receive 9 times more comments than other posts.

8

Keywords for Facebook offers

When it comes to deals, fans look for a straightforward offer. The data indicates that retail brand Posts containing the sales

keywords “$ off” and “coupon” receive the highest fan engagement.

Offer fans “$ off” and “Coupons”. Post containing these offer

related keywords receive the highest engagement.  

9

Coupons offers

Fans engage well with coupons.

When offering coupons, don’t make fans do the math. The data indicates that “$ off” offers generate twice the engagement of “% off” offers for the retail industry.

“$ off” discounts receive 17% higher engagement than “% off” promotions.

Fans prefer tangible cash discounts.

10

keep posts Simple.

While interesting content can be added to Wall Posts in the form of links, photos and videos.

Simple Posts achieve the most engagement.

Status Posts - Posts only containing words - receive 94% higher engagement than average.

Avoid more complicated Posts, such as those with attached links and thumbnail photos.

Source:

Research by Buddy Media reveals ways to create the most effective engagement for retailers when interacting with their fans on Facebook.

http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/  

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